[HIGHLIGHTS] During the Spring Festival, "North-South Exchange" tourism has become a popular ice and snow tourism product, with orders increasing by more than 10 times year-on-year.

Spring Festival travel has entered the peak booking period. Ice and snow tours in the north and hot spring tours in south are popular domestic tours.

Southeast Asia is a popular destination for outbound tours during Spring Festival. New visa-free policies for some countries have further promoted overseas tourists to visit China during the Spring Festival during the 2024 Year of the Dragon. The most popular theme for Spring Festival travel is ice and snow travel. Orders for ice andSnow tourism products have increased more than 10 times year-on-year.