Economist Stijn van Nieuwerburgh found that apartments in Trump high-rise buildings fetch higher prices if the lettering is removed. Trump's lawyer Alina Habba said: "My client is worth hundreds of millions, not to mention the brand is worth billions" In a list of the 100 most expensive condominiums sold, the best-placed property in a Trump building was ranked 47th; the next one only reaches number 77.

Just on Friday, Donald Trump was ordered to pay more than $350 million.