Decathlon is significantly reducing the number of its brands in stores and wants to modernize its economic model. The distributor plans to remove several brands from its shelves and focus on more ecological production, aiming in particular to reduce its greenhouse gas emissions within two years.
Decathlon, which has 100,000 employees and 1,700 stores in more than 70 countries, plans to consolidate its brand portfolio "with 9 specialized categories" The brand also presented a strategic plan aimed at reducing its carbon emissions by 20% by 2026.