Consumer advocates are apparently suing Amazon over advertising on Prime Video. Customers were informed by email in the first week of January that they only had to take action if they wanted to book the ad-free option for the surcharge.
If they don't respond, they will be shown advertising from February 5th. Amazon Prime isn't the only streaming service with commercial breaks. Netflix, Disney+ and Wow had previously launched subscription versions with advertising onto the market. But this was not about already paying customers who had previously taken out an ad- free subscription.