Cirse agricole: a supermarket that buys products at prices set by producers. Selling their products at the right price was part of one of the farmers' major demands.
Currently, many producers are forced to sell their production at a loss to manufacturers who are driving prices down. Other brands let farmers set the price for the results of their labor. Europe 1 went to one of them near Nantes which has 1,000 square meters of shelves offering products from the region.. Remuneration without an intermediary and without prohibitive packaging costs which makes farmers smile.