Building a recycling industry chain and recycling innovative technologies will help shape a new style of the fashion industry. Many start-up companies have caught wind of this trend and are competing for the blue ocean market of clothing recycling.
Zara announced its cooperation with Circ to launch the first clothing series made of new fibers obtained from Circ recycling technology. Unspun is a digital clothing company that customizes clothes on demand for each consumer. Rubi Labs converts carbon dioxide into cellulose for use in making new recycled cotton.