Wuliangye has decided to increase the ex-factory price by 50 yuan. The suggested retail price remains at 1,499 yuan/bottle.
This is the second price increase for the eighth-generation Wul Liangye after two years. The industry says it will help drive consumer enthusiasm in the market. The move will not only boost domestic demand, but also drive the development of the liquor industry in the thousand-yuan era, says Xiao Zhuqing at Sichuan liquor camp.