The construction of a unified national market has broken the regional restrictions on New Year's goods. The majority of consumers are those born in the 50s and 60s.
The age distribution of consumers in shopping malls and supermarkets is often in their 40s. Young people's pursuit of ritual and freshness is forming a new consumption trend. Whole cattle, half sheep, live shrimps, and fresh fish ordered online are more cost-effective. "Hard Dish" sales in the past month have increased by 130% compared to the same period last year.