Banks have lowered interest rates by launching new products, issuing coupons, group shopping, etc., in order to win a place in the "price war" In 2024, the "involution" of the retail end of major banks will become the new normal. However, there are hidden worries under the heat.

Credit funds have been illegally misappropriated to support loans and purchase real estate. Some banks are also worried that under heavy volume, it is difficult to balance benefits and costs. The importance of consumer loans in stimulating consumption and boosting investment is self-evident.