Banks launch another personal pension "robbing war" in 2024. Under the marketing war, bankers have once again started the "involution" mode and are constantly active on social platforms to replace resources.

By the end of 2023, the number of people opening pension accounts will exceed 50 million. The expansion of the personal pension system is imminent, and the pressure is once again on the "bankers". On January 29, a reporter from Beijing Business Daily noticed that many bank account managers posted on social media to exchange personal pension indicators.