China's consumer market has continued to expand, and private traffic represented by live streaming has become the mainstream of the market after rapid growth. Shanghai Consumer Protection Commission found that there are many problems with live-streaming products, including serious misleading of sugar content.
Some anchors obviously lack professional knowledge in food safety and nutrition, and use it casually during live broadcasts. Some products claiming to be sugar-free actually contain very high sugar. Even if relevant ingredients are detected in the product, the merchant can still interpret it as "raw materials are brought in"