Heavy-handed actions are taking place against Leclerc supermarkets. The brand, which boasts of offering the lowest prices on the market to its customers, is designated as the symbol of the low remuneration of French farmers.
Farmers point the finger at the brand's strategy. Faced with inflation, LeClerc is seen as the cheapest supermarket in France, attracting ever more customers looking for a solution to lower their receipts. Almost a quarter of supermarket purchases are now made at Leclers.