Adidas exceeds expectations – also thanks to “Yeezy’. The sporting goods concerts had actually expected a loss of 100 million euros.
But thanks to the sell-off of “yeezy, stocks, Adidas is unexpectedly in the black. However, the company is increasingly suffering from negative currency effects - such as the devaluation of the Argentine peso in the fourth quarter. This is likely to cause headwinds in 2024 and put a significant strain on profitability.