In Zhejiang, a major market province, many farmers' markets have launched New Year's goods festivals. Traditional New Year goods such as fruits and nuts, gold jewelry, outdoor shoes and clothing, and health care products have become the "new top items" in the New Year list.
The traditional agricultural wholesale market has always been a key place for people to buy new year's goods. More young people prefer New Year products with stronger brands than traditional agricultural and sideline products. The time-honored brand Yao Shengji has achieved sales sales on the eve of the Spring Festival by virtue of its good reputation.