[HIGHLIGHTS] (Going to the grassroots level in the New Year) Dialogue with Uncle Umbrella, the “boss who listens most to advice”: I hope to create a “shared wealth umbrella” in the New Year

Lei Penglin is the owner of an umbrella factory in Shangyu, Shaoxing, Zhejiang. With his neat and witty moves, this "Uncle Umbrella" became completely popular on the short video platform in 2023.

"I want to help netizens realize this wish and create a 'wealth umbrella' and a'shared wealth umbrella' so that everyone can gain income and gain through the umbrella," Lei Penglin said firmly in a recent interview. In 2023, Lei Pengli’s umbrella sales exceeded 1.4 million.