In January this year, sales of "New Year greeting clothes" in Caoxian County reached 920 million yuan, a year-on-year increase of 68.19%. Among them, the horse-face skirt accounted for 400 million yuan.
The popularity of horse-faced skirts has doubled the price of fabrics and business costs. Horse-faced dress revivals will become a new trend produced by Hanfu, predicts Cao County E-commerce Logistics Center. Skirt promotion efforts will use various associations, Chinese circles etc. to increase exposure.