“Alternative food” development and sales competition is fierce, with US companies entering the Japanese market. A startup company in California, where alternative foods are more popular than in Japan, has developed an ice cream that does not use milk at all.
Meanwhile, DAIZ, a venture company in Kumamoto City, hasdeveloped an alternative food that uses soybeans instead of meat or fish, and it will be used in tuna rice balls and nuggets starting in the summer of 2023.