Accelerated implementation of measures to boost the recovery of the cultural and tourism industry, and more data demonstrates the positive trend of the industry
The Ministry of Culture and Tourism pushes a package of practical measures to promote "double festival" consumption
From July to August, all tourist resorts across the country resumed opening, and the number of receptions and income returned to about 90% of last year; the number of receptions and total income of rural tourism across the country recovered to more than 90% of the same period in the previous year, and the number of employees basically reached the same period last year. Level... At the press conference of the Ministry of Culture and Tourism on the 27th, the reporter was informed that with the support of a series of measures, the cultural and tourism industry showed a positive trend.
In addition, with the National Day and Mid-Autumn Festival approaching, the Ministry of Culture and Tourism will launch a package of practical measures to accelerate the recovery of cultural and tourism consumption during the "Double Festival".
"The tourism industry has resumed development and is showing a positive trend." Shan Gangxin, deputy director of the Resource Development Department of the Ministry of Culture and Tourism, said that in terms of tourist attractions, in the second quarter, the number of tourists at national A-level tourist attractions increased by 158.7% from the previous quarter, and revenue An increase of 131.7% from the previous quarter. In the third quarter, the number of tourists received by national A-level tourist attractions reached about 70% of the same period last year. Some local tourist attractions have reached the level of the same period last year; in terms of tourist resorts, in the second quarter, the national tourist resorts received tourists The month-on-month increase was 247.7%, and revenue increased by 144.6%. In terms of rural tourism, in the second quarter, the country’s rural tourism received a year-on-month increase of 106.3%; total revenue increased by 148.8%.
He said that in the next step, we will continue to increase efforts in multiple measures to further help the market to recover.
Among them, during the National Day and Mid-Autumn Festival "Double Festival", we will continue to focus on expanding domestic demand and promoting consumption to further enrich the supply of high-quality cultural and tourism products.
Specifically, in terms of tourist attractions, in addition to regular appointments, the implementation of the time-sharing appointment system in 5A scenic spots will also be accelerated.
Up to now, in addition to some open ticket-free scenic spots, 264 scenic spots in the country's 280 5A-level tourist attractions have established and implemented a time-sharing reservation system, accounting for about 94% of the total number of 5A-level scenic spots.
Regarding rural tourism, the Ministry of Culture and Tourism and the National Development and Reform Commission recently released the second batch of 680 national rural tourism key villages.
At present, the total number of key rural tourism villages across the country has reached 1,000.
Recently, 300 national rural tourism boutique routes have been launched to the public.
"It is expected that rural tourism may usher in a new wave of small tourism peaks during the'double festival' period." Shan Gangxin said.
For vacation and leisure travel, we will focus on product supply and consumption guidance.
According to reports, currently, the demand for outdoor leisure and vacation tourism is growing.
Based on the relevant data, the proportion of self-driving trips during the National Day Mid-Autumn Festival is expected to reach more than 60%. Qinghai, Xinjiang, Tibet, Inner Mongolia, Yunnan and other places have become hot destinations for self-driving tours.
Li Jian, deputy director of the Marketing Management Department of the Ministry of Culture and Tourism, said that this year's National Day and Mid-Autumn Festival will be superimposed, and the holiday will last as long as 8 days.
Tourists have high willingness to travel and high expectations for market recovery.
Guiding and promoting industrial innovation and development will also usher in more supportive measures.
Ma Feng, deputy director of the Industrial Development Department of the Ministry of Culture and Tourism, said that since the epidemic, new business forms such as cloud performance, cloud entertainment, cloud live broadcast, and cloud exhibition have flourished, which has injected continuous impetus into the resumption of production and high-quality development of the culture and tourism industry.
Ma Feng said that in the next step, we will make overall plans to help companies rescue and promote industrial development, not only based on the current situation, focus on corporate rescue, promote policy implementation, enhance corporate confidence, and promote industrial recovery; but also focus on long-term and adhere to new development. Philosophy, adhere to innovation-driven, promote new development momentum with cultural creativity and technological innovation, promote structural reforms on the industrial supply side, lead new formats and new consumption models, and achieve high-quality industrial development.
(Reporter Wang Wenbo, Ban Juanjuan)