Soaring 600%!
The export of small home appliances has "exploded"!
There are too many goods to pile up!
There are too many orders "dare to accept"!
what's the situation?
Towards the end of the year, domestic export enterprises of small household appliances started a "explosive order" model.
The reporter went to Foshan, Guangdong, the main producing area of small home appliances, and conducted a visit.
Export of small home appliances ushered in "explosive orders"
Cargo piled to the parking lot
In a small home appliance company in Foshan, Guangdong, the reporter saw that workers were busy loading goods back and forth.
The relevant person in charge of this company, Ye Zhirong, said that this year's export orders for small household appliances have increased simultaneously with domestic orders. At present, their exported household appliances have been stacked in the workshop and can only be temporarily transferred to the yard.
Ye Zhirong, vice president of Guangdong Delmar Technology Co., Ltd.: This is the parking lot for the original employees in the park, but because of the peak season for domestic and foreign sales this year, many goods are produced in large quantities and require a place to transit.
Therefore, we mobilized our employees and parked the car elsewhere to make room.
Li Junwei's small household appliance company mainly produces small household appliances such as vacuum cleaners. This year, overseas exports of related products have also doubled.
Li Junwei, vice president of Guangdong Feiyu Group Co., Ltd.: Our exports have increased by more than 600% this year. Humidifiers and other environmental and health products, as well as vacuum products are all within the growth range.
For all orders, the entire factory is running at full capacity.
Chen Yuda's company mainly exports coffee machines. In the first quarter of this year, a large number of overseas orders were cancelled due to the impact of the epidemic. Since May, their export orders have begun to improve significantly.
According to statistics from iiMedia.com, during the epidemic, home life has significantly increased the frequency of using home appliances, and overseas demand for small home appliances has increased significantly. In the first half of this year, my country’s exports of electric frying pans, bread machines, and juicers increased by 62.9%. 34.7%, 12.1%.
Lin Huanyu, chief analyst of the home appliance industry at Huatai Securities: After China resumed its capacity utilization rate, its exports have climbed very clearly, including cross-border e-commerce and many manufacturing industries, with clear growth in exports.
The export of China's home appliances and even the manufacturing industry will continue to rise.
Large employment gap in enterprises
Dare to accept new orders
During the interview, the reporter learned that due to the impact of the new crown pneumonia epidemic, the outbreak of the "home economy" has become the main reason for stimulating the growth of the small home appliance market.
Right now, orders for small home appliance companies are still growing rapidly, but this has also brought labor shortages for companies.
On the production line of a small home appliance company in Shenzhen, the reporter saw a group of new employees wearing armbands.
Zhao Qi from Jiangxi was one of them. She told reporters that affected by the epidemic this year, she felt that the job was not easy to find in the first half of the year. In the second half of the year, she and several of her fellow villagers successfully found jobs.
Towards the end of the year, orders for small home appliance companies increased significantly, companies began to recruit workers in large numbers, but there was a shortage of workers on the production line.
The head of the company, Chen Yuda, said that they are recruiting workers through various channels.
Entering October, overseas customers will give them new orders every week, but because their production line does not have enough workers, they are now facing difficulties in recruiting, and there are a large number of new orders that they dare not accept.
Coincidentally, Zhao Rui, the head of the workshop of a small home appliance company in Foshan, Guangdong, also felt the difficulty of recruiting workers. He told reporters that there were about 300 workers on their production line before September. At present, the number of workers has increased to 450. Even so, they You have to work overtime every day to complete the scheduling plan.
Behind the hot market, brand competition on the small home appliance circuit has also entered a fierce stage.
According to the data of the professional version of Tianyancha, in January-February this year, the number of small household appliance companies registered was only over 12,000, but as the epidemic improved, the number of small household appliance companies registered a short-term blowout. Small household appliance companies registered from March to April The volume has soared to 36,000.