At the end of 2021, the advertising monitoring of the State Administration of Market Supervision found that the actor Jing Tian’s advertising endorsement of related products of Guangzhou Infinite Health Technology Co., Ltd. was suspected of violating the relevant provisions of the Advertising Law. The relevant clues were distributed to the Guangzhou Municipal Market Supervision Department of Guangdong Province for verification and processing according to the work process.
The Guangzhou Municipal Market Supervision Bureau immediately organized forces to verify the relevant clues, and the Guangzhou Tianhe District Market Supervision Bureau filed a case for investigation.
After investigation, Guangzhou Infinitus Health Technology Co., Ltd. selected Jingtian as its advertising endorsement for the "fruit and vegetable" food it produces and manages, and the relevant "fruit and vegetable" food is ordinary food. sugar absorption" effect.
Jingtian should know that laws and regulations stipulate that ordinary foods are not allowed to promote the efficacy of treatment, health care, etc. in accordance with the law, and have not verified the relevant efficacy of the endorsed products through effective means, but still declares in its own name and image in the advertisement that the endorsed products have " It has the effect of preventing the absorption of fat and sugar, and its behavior has violated the relevant provisions of the Advertising Law.
Jing Tian received a total of 2.579 million yuan in illegal income from the above-mentioned advertising endorsements.
According to the provisions of Article 61 of the Advertising Law of the People's Republic of China, the Guangzhou Tianhe District Market Supervision Bureau made an administrative penalty decision to confiscate the illegal income and fined Jing Tian 4.6422 million yuan (the total amount of fines and confiscations was 7.2212 million yuan).
Regarding the relevant illegal acts of Guangzhou Infinitus Health Technology Co., Ltd., the Guangzhou Municipal Market Supervision Department has dealt with it in accordance with relevant laws and regulations.