A video of the plenipotentiary guru monclovita, Iván Redondo , runs through social networks, explaining that the key to winning an election and "facing any decision in politics" happens to awaken the emotions of the voters because "I first got excited and then I think, first I feel and then decided. " This is what the new spin doctors , old sophists, always well paid, call political communication. Beyond any ethical consideration about the vision of public res as

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