China News Service, Changtai, Fujian, April 8 (Lin Shaohong) "The taste is six points like a pear, three points like a date, and one point like a green apple. This is quoted from Taiwan's No. 11 rock sugar apple jujube, with a sweetness greater than 10 degrees. Straight from the source..." At 5:30 p.m., the video account of the "Tiantou Youth Cooperative" in Tiantou Village, Yanxi Town, Changtai District, Zhangzhou, Fujian Province was launched on time.
Along with the anchor's clear and concise explanation, the apple jujube packaging warehouse was displayed in the live broadcast, revealing to online netizens a series of processes such as fruit screening, sugar content testing, and product packaging. The immersive visit and real-time interaction allowed netizens to have a better understanding of the product. With a three-dimensional understanding, words such as "King of Fruits Captured" and "Big Fruits Captured" are constantly emerging, and the order volume continues to rise.
Chen Jianbo is live broadcasting. Photo courtesy of Changtai District Media Center
In an office not far away, the person in charge, Chen Jianbo, was checking the background data of the live broadcast. Other members of the cooperative were sitting in front of their computers, editing, writing, and replying in the background. All work was running in an orderly manner.
It was precisely after seeing the development and changes of Changtai in recent years that in August last year, Chen Jianbo resigned from his stable job and returned to his hometown, Tiantou Village, Yanxi Town, Tai, where he formed the "Tiantou" group with several other "post-90s" young people who had the same ambition. "Youth Cooperative", some people are good at co-ordination, some are experienced photographers, some are fast editors, and some are specialized in planning. They divide the labor and cooperate, open accounts, and act as "rural spokespersons" to fully display the beauty of Changtai countryside.
They focused their cameras on the countryside and used the working life in the countryside and the stories of neighbors to create images of daily life in the countryside. The short videos they released were full of the joy of labor. On this side of the camera, the fruit has just been picked from the tree; on the other side of the screen, a large number of gourmets flooded into the comment area. Questions such as “Where is this?” “How can I buy it?” quickly occupied the message board. Last month, some netizens were attracted by the short videos they shot and came to discuss cooperation. Now the cooperative delivers up to three to four hundred kilograms of aquatic products to restaurants in Xiamen every day.
Cooperative members take photos in the fields. Photo courtesy of Changtai District Media Center
To change the traffic of short videos to "retention", they started online live broadcast simultaneously. Chen Jianbo said that due to factors such as poor sales channels, agricultural products often cannot be sold at good prices. He hopes to turn mobile phones into a "new farm tool" for product sales and use the vast "cloud" stage to promote local high-quality products. , to help villagers increase their income.
"When I started my business back home, I was still a little bit unappreciated. My family thought that engaging in agriculture would mean giving up a stable future." But Chen Jianbo saw this path and focused on product selection, photography, logistics, and sales. Handle every aspect personally. Thanks to the unremitting efforts of him and his members, local specialties such as amomum villosum, tangerines, native chickens and ducks have shifted from solely offline sales to leveraging the "east wind" of the Internet, and orders have been rising.
"The cooperative helped us promote both online and offline. We sold 6,000 kilograms of Changtai tangerines. The young people are very impressive!" Shen Limei, a farmer, mentioned Chen Jianbo and his cooperative and gave her thumbs up frequently.
Chen Jianbo and other members of the cooperative learned about farmers’ recent planting conditions. Photo courtesy of Changtai District Media Center
"There are fewer people questioning me now. Even when we were shooting short videos, many folks happily participated in the performance." Chen Jianbo said that since the start of the live broadcast track, the cooperative has broadcast 63 games, and the highest sales in a single game have reached 40,000 yuan. The cooperative has also expanded from "relatives and friends joining" at the beginning to now more than 30 households participating, covering more than 2,000 acres of surrounding fields.
Talking about the future, Chen Jianbo said that the cooperative is preparing to build a professional management team to be responsible for the management planning of farm planting, and hopes to form a standardized agricultural product supply and marketing chain in the future to achieve professional and efficient development. (over)