China News Service, Beijing, April 6 (Reporter Lu Shaowei) Data released by the Beijing Municipal Commerce Bureau on the 6th showed that during the three-day Tomb Sweeping Day holiday, passenger traffic in 60 key business districts in Beijing reached 21.68 million, a year-on-year increase of 4.4%. The popularity of service consumption is rising. UnionPay business data shows that the amount of service consumption in Beijing increased by 7.9% year-on-year during the three days of the holiday.
During the holidays, Beijing launched a number of micro-vacation tourism routes. Chaoyang District teamed up with Beijing Traffic Broadcasting to launch the "Wonderful Riding Tour" themed activity. Mentougou District collaborated with four counties in Hebei to promote five characteristic routes "Poetry and Painting Spring Light Tour in West Beijing". Pinggu District's " "Lihua Scenic Avenue" starts a romantic flower-viewing journey, and "Juyongguan Flower Sea Train" ranks among the list of flower-viewing destinations on Mafengwo Platform.
The "Beijing Tulip Cultural Festival" has created a dreamy flower tour of nearly 140,000 square meters, and Wuqiao acrobatics, calligraphy and painting exhibitions, and food markets create unique consumption scenes. The "Gubei Water Town Flower God Season" poetic game of flying flowers, the "Fenghuangling Apricot Blossom Festival" traditional costume experience, and the "Tangu Mountain Opening Festival" all create a grand scene of flower events. UnionPay Business data shows that during the Tomb Sweeping Day holiday, Beijing’s cultural and entertainment and travel ticket sales increased by 6.5% and 30.2% respectively year-on-year.
The "4th Beijing Snacks and Food Culture Festival" collaborated with more than 50 catering brands, more than a thousand stores and online platforms to launch snacks and food exhibitions, snack catalogs and "Spring Vegetables to Eat Fresh" themed activities, and went to "A Tip of the Tongue" spring on the earth." During the Tomb Sweeping Day holiday, the turnover of catering companies monitored by Beijing increased by 13.4% year-on-year. Among them, the turnover of Quanjude, Bianyifang, and Huatian Catering increased by 58.7%, 27.9%, and 13.6% respectively.
During this holiday season, Beijing’s government and enterprises are working together to promote the “replacement of old items with new items” and unleash the consumption potential of home appliances. Fangshan District and Changping District have teamed up with many car companies and platforms to issue car consumption coupons and consumption subsidies. Suning.com, Easyhome, and Red Star Macalline offer exclusive "old-for-new" services, and B&Q's "Spring Appointment Season" supports home renovation dreams. During the Tomb Sweeping Day holiday, the sales of specialized specialty stores monitored in Beijing increased by 96.1% year-on-year. (over)