China News Service, Nanning, April 7 (Lin Hao) On April 7, the Department of Commerce of the Guangxi Zhuang Autonomous Region introduced that thanks to the two-wheel drive of "consumption coupons + activities", during this year's Tomb Sweeping Day holiday, Guangxi has a strong consumer atmosphere and a stable market Orderly. Monitoring data shows that the number of transactions by 1.67 million market entities in Guangxi increased by 7.2% year-on-year, and the total transaction volume increased by 6.6% year-on-year.
The picture shows Guangxi Sanjiang Dong Autonomous County holding a "Moon Night" event to attract tourists to spend money. Photo by Gong Pukang
During this year's Tomb Sweeping Day holiday, with the 2024 Guangxi "33 Consumer Festival" as the carrier, various regions in Guangxi have launched various activities to benefit the people such as supermarkets, restaurants, automobiles, and home appliances, and issued various consumer coupons to continue to stimulate consumption vitality. According to statistics, since the launch of Guangxi's "33 Consumer Festival" and Guangxi product promotion series in Beijing in 2024, Guangxi has issued a total of more than 420,000 33 consumer coupons and exclusive consumer coupons, driving cumulative sales of more than 12 million yuan.
Driven by a series of activities, consumption scenes such as business district complexes across Guangxi are seeing a surge of people and active consumption. During the holidays, Guangxi’s key monitored autonomous region-level pedestrian streets and nighttime consumption areas saw a year-on-year increase in passenger traffic of 29.2% and a year-on-year growth of 17.5% in turnover. The sales of 20 department stores, supermarkets, home appliances and commercial complexes in Nanning City increased by 12% year-on-year and 18% compared with the same period in 2019, and passenger traffic increased by 7% compared with the same period last year.
During this year’s Tomb Sweeping Day holiday, all parts of Guangxi also seized the peak holiday catering consumption season and launched the “Taste of Guangxi” series of catering promotions, linking leading catering enterprises with autonomous region-level pedestrian streets, night consumption clusters, quarter-minute convenience living areas, complexes and other key consumption areas Various catering promotion activities are carried out on the scene, and catering consumption coupons are simultaneously issued on the head life service platform, and enterprises are guided to launch golden pig set meals, outing ancestor worship packages, special Qingming special dishes when buying a golden pig, etc., effectively driving the rapid growth of catering consumption increase. Monitoring data shows that 21 key catering companies in Guangxi achieved a year-on-year transaction turnover growth of 14.2% during the holidays.
In addition, during this year's Tomb Sweeping Day holiday, Guangxi insisted on online and offline linkage and continued to carry out various online consumption promotion activities. Among them, the Guangxi Zhuang Autonomous Region continued to carry out the 2024 Guangxi "33 Consumption Festival" and Guangxi product promotion series activities, Douyin live broadcast to promote goods For the event, a number of top experts were invited to live broadcast to bring goods, and a special activity area was set up to carry out online promotions. A total of more than 210 live broadcasts of Guipin were carried out, with sales reaching 138 million yuan, including Wogan, snail noodles, sea duck eggs, and buffalo milk. , passion fruit, Liubao tea and other products continue to sell well. Monitoring data shows that Guangxi’s online retail sales and physical online retail sales maintained rapid double-digit growth during the holidays.
During this year’s Tomb Sweeping Day holiday, Guangxi made every effort to ensure market supply, ensuring sufficient supplies of daily necessities and stable prices in various places, and that there were no abnormal situations such as product outages, out-of-stock, abnormal price fluctuations, and emergencies. (over)