On January 12, the comprehensive building of Langjiu Quality Research Institute was officially opened. With its sense of technology and future, it brought a bit of "the future is here" impact to the industry. Why was Langjiu able to create such an epoch-making comprehensive technology entity that aroused the potential of the industry? What kind of sustenance does Langjiu people have behind it? Recently, at the 4th Langjiu Manor Three Products Festival, Wang Bowei, general manager of Langjiu Co., Ltd., told for the first time the journey behind the launch of the "Langjiu Quality Research Institute Complex".
Wang Bowei, general manager of Langjiu Co., Ltd.
As Langjiu's youngest and most knowledgeable post-87s general manager, with a bachelor's degree from Tsinghua University and an MBA from the Smith School of Business at the University of Maryland, Wang Bowei talked about Langjiu's integrity and innovation, and injected Tsinghua's industry-university-research thinking, Silicon Valley and even the world's cutting-edge scientific and technological capabilities into the complex. , the story of finally delivering this answer to the times excited the guests present and even the entire industry.
Two generations of winemakers have joined forces to create a “world-class technology complex” in the liquor industry
How to let technology empower traditional liquor that pays attention to "inheritance of ancient methods", carry out inheritance and innovation at the technical level, and constantly break its own boundaries. According to Wang Bowei, the creation of this world-class complex originated from two "butterflies flapping their wings" on the other side of the ocean more than ten years ago.
In 2008, Wang Junlin, chairman of Langjiu Group, visited Europe and was deeply impressed by whiskey and other wineries. He secretly vowed to "build a world-class winery of China's own." Spiritual inspiration.
In 2015, Wang Junlin accelerated the construction of Langjiu Manor. In the same year, Wang Bowei went to Silicon Valley and felt the impact of the technology heat wave of the times at the headquarters of Google, Facebook and other Fortune 500 companies. From then on, "Let Chinese companies also have a world-class The idea of headquarters" sprouted in his mind.
In 2019, the two lines of the story intersected, and the ideas of the two generations of Langjiu people coincided with each other. The Langjiu Quality Research Institute was inaugurated. At this point, Langjiu officially kicked off the systematic scientific research on liquor quality:
Over the past four years, the Langjiu Quality Research Institute has implemented "There is no best quality in Langjiu, only better". With "basic research" and "applied research" as the two major starting points, it has built an industry-university-research platform, focusing on raw grains, The entire value chain of liquor, including koji making, brewing, liquor storage, and liquor blending, must be "one meter wide and a thousand meters deep" to ensure the ultimate quality of Langjiu.
At this time, the construction of a world-class comprehensive building was put on Wang Bowei's agenda. “With organization, direction, and content, we need a hardware to match, so I want to build a world-class office building deep in the mountains here. It is serious and allows us to create value here, and do other things after work. It can make everyone have a great time; I also want to build a future-oriented research institute and laboratory in the industry that is full of technology; I want consumers to come in and experience the Langjiu brewing process in depth like visiting an art gallery... "
Integrating "scientific research, office and culture": Langjiu answers the times with one building
When you walk into this building, which integrates offices, scientific research and debugging, wine design, testing and analysis, and in-depth consumption experience, you will be overwhelmed by the sense of technology. Both the architectural shape and indoor facilities are breathtaking, as if you are walking into a "space capsule". ":
Giant-screen projectors are embedded in the periphery, making the building unique during the day and night; a huge digital monitoring center sits in it, surrounded by various independent research rooms, operating rooms, and laboratories, with fine classifications, such as standard solution rooms. , balance room, high temperature room, washing room, as well as laser particle size analyzer, as well as various high-tech precision instruments for analyzing weather, temperature, etc.
According to Wang Bowei, this is the first fertile ground for scientific research and innovation of Langjiu. In the laboratory of high-precision scientific and technological experiments, Langjiu masters sit and use scientific research to promote the quality of Langjiu to the extreme. This is also a great place to explore the ultimate three-product culture of Langjiu. , the four-story library houses thousands of books, injecting a sense of history and culture into this science and technology building; it is also a world-class quality experience paradise, where consumers can see through the cool transparent cellar made of special tempered glass. Langjiu quality texture.