Zibo barbecue, Northeast iron pot stew, Tianshui Malatang, in the past two years, cities one after another have become popular due to their special delicacies. A local special dish brings fire to a city. What to eat? Where to eat? This is not only the focus of the cultural tourism industry, it is itself a productive force and plays an important role in economic and social development.
Ministry of Commerce: 22 specific policies and measures to promote high-quality development of the catering industry
Nine departments including the Ministry of Commerce jointly issued the "Guiding Opinions on Promoting the High-Quality Development of the Catering Industry." A spokesman for the Ministry of Commerce said that in the next step, local governments will be guided to develop community catering, elderly meal assistance, local specialty catering, rural leisure catering and other formats, and innovate the consumption scenarios of the catering industry.
The "Guiding Opinions" put forward 22 suggestions from seven aspects, including improving the quality of catering services, innovating catering consumption scenarios, enhancing the development momentum of the catering industry, promoting excellent catering culture, promoting green development, optimizing the business environment of the catering industry, and strengthening organizational guarantees. specific policy measures.
Ministry of Commerce spokesperson He Yadong said that in the next step, the Ministry of Commerce will improve the working mechanism, refine implementation measures, track implementation results, and work with relevant departments to promote the resolution of difficulties and blockages in the policy implementation process.
Ministry of Commerce Spokesperson He Yadong:
Build platform carriers, cultivate a number of Chinese food streets, guide local areas to develop community catering, senior meal assistance, local specialty catering, rural leisure catering and other formats, innovate catering industry consumption scenarios; improve the catering industry standard system, Promote the digital empowerment of catering and actively promote the "going out" of Chinese food.
In addition, publicity and guidance will be strengthened to resolutely stop catering waste, summarize and promote effective practices and typical experiences in promoting high-quality development of the catering industry in various places, and create a good social atmosphere.
The recovery is obvious. Last year, 5.29 trillion yuan was spent on "dining out"
my country's catering industry will recover significantly in 2023, with national catering revenue reaching 5.29 trillion yuan, a year-on-year increase of 20.4% and an increase of 13.2% compared with 2019 before the epidemic. Despite the obvious recovery, the person in charge of the Department of Trade in Services of the Ministry of Commerce said that at present, catering services still have problems such as extensive development methods, weak safety foundation, and poor development environment.
Whether it is traveling or daily consumption, many people will choose branded specialty restaurant chain stores when dining out. The chain rate of large-scale catering enterprises in my country is about 80%, and the chain rate of small and medium-sized brand enterprises is about 50%. It can be said that branding is a very important criterion for people to trust catering companies.
Where to eat: Community restaurants become a new dining consumption scene
Speaking of new scenarios for catering consumption, community canteens have now become the choice of many residents.
In Jiulong Bay Community in Yangzhou, Jiangsu Province, the community restaurant gradually becomes lively every meal time, and many residents queue up here to eat. There are nearly 3,000 elderly people living in this community, and about one-third of them need food assistance, so community restaurants have become their first choice for dining.
Zhou Xinmei, a resident of Jiulongwan Community in Yangzhou City, Jiangsu Province:
The taste is quite suitable for the elderly. The food is cooked well and not very salty. It tastes better than what we cook at home.
In Chuankuang Community, Jiangyou City, Sichuan Province, the original idea of the community restaurant was to serve the elderly. Unexpectedly, it not only retained the stomachs of the elderly, but also captured the hearts of young people.
In Zhengzhou, Henan, community restaurants have gradually developed social functions and become an offline "circle of friends" for community residents.
Where to eat: Community and rural catering has great potential for development
In addition to chain restaurants and specialty snacks, the current catering supply structure can be said to have undergone more segmented changes. So, how to tap into the potential of different catering consumption scenarios, especially community catering and rural casual dining?
The "Guiding Opinions" propose to revitalize idle community space resources, support the establishment of community catering outlets such as breakfast shops and senior canteens, and encourage local governments to provide appropriate support to relevant institutions that provide meals and meal assistance services for the elderly in the community.
Jing Linbo, President of the Chinese Academy of Social Sciences Evaluation:
Including this ramp for the convenience of the elderly, there must be a ramp to enter the restaurant, there must be an elevator, and even recipes for the elderly are introduced for the elderly. Because the elderly want low-fat and low-sugar services, they must allocate certain places, low rents, and public welfare catering services in specific areas. This is something the government must make efforts.
Encourage large-scale chain catering enterprises to develop further and tap the potential of the county catering market. Implement support policies for entrepreneurial guaranteed loans, training, venues, etc., guide professionals to return to their hometowns to start businesses, and develop rural casual dining.
How to further tap the potential of catering consumption?
Overall, the catering industry's revenue accounts for more than 10% of total retail sales of consumer goods. It is an important area to promote consumption, benefit people's livelihood, and stabilize employment. It can be said that the catering industry is an important window into the vitality of consumption. So, how can we tap into the potential of catering consumption by issuing such a "Guiding Opinion" at this time? Click on the video to listen to the analysis by Wu Sa, deputy director of the Economic Research Institute of the China Academy of Macroeconomics.
(CCTV News Client)