The motor show will begin on the 27th in Thailand, where Japanese automakers hold a large market share. This year, in addition to China, manufacturers from South Korea and Vietnam have been exhibiting EVs one after another, making competition between each company even more intense.
At the motor show, which begins near Bangkok, 49 car brands from around the world exhibited and were shown to the press before the show opened.
Of these, China's Changan Automobile announced a small EV in the low price range of approximately 2 million yen, aiming to develop demand among women and young people.
New Chinese manufacturers are entering Thailand one after another, but this year, Vietnam's EV manufacturer Vinfast announced its entry, and South Korean Hyundai Motors is also stepping up its EV brand exhibition, making competition among each company even more intense. Masu.
While manufacturers from around the world are making an offensive with EVs based on the Thai government's promotion measures, according to Toyota's Thai subsidiary, the market share of Japanese cars, which had been around 90% in Thailand for many years, fell below 80% last year. are being deprived of.
Under these circumstances, among Japanese manufacturers, Isuzu Motors announced an EV-type prototype of its pickup truck, which is popular in Thailand, and announced plans to produce it in Thailand starting next year, while Toyota and Mitsubishi Motors are improving the environmental performance of their hybrid vehicles. We are trying to make a comeback by appealing to the public.