China News Service, Chengdu, March 25 (Shan Peng) The 110th National Sugar and Wine Fair (referred to as the Food and Wine Fair) and exhibition-city integration event press briefing was held in Chengdu on the 25th. It was disclosed at the meeting that this China Food and Drinks Fair has driven a comprehensive increase in the city's service industry revenue of 10.25 billion yuan (the same below), an increase of 25.8% compared with last year's spring Food and Wine Fair.
On March 20, the 110th National Sugar and Wine Fair and Spring Sugar Festival opened in Chengdu. Photo by China News Service reporter Anyuan
According to statistics, this year's China Food and Drinks Fair boosted direct revenue of 1.13 billion yuan for the exhibition industry, and increased revenue of 9.12 billion yuan for related service industries such as catering and accommodation, transportation, commerce and shopping, culture and entertainment, and tourism. This year's Sugar and Wine Fair was upgraded to the "Spring Sugar Festival", breaking the time and space restrictions of traditional exhibitions. 103 special exhibition consumption scenes were built in 14 districts (cities) and counties in Chengdu, and 248 consumption promotion activities were held. Citizen tourists who participated in the activities About 7.75 million passengers.
The China Food and Drinks Fair has always served as a "wind vane" and "barometer" for the industry. At the press briefing that day, Shi Dongyan, Secretary-General of the Organizing Committee of the National Food and Wine Fair and Chairman of COFCO Exhibition (Beijing) Co., Ltd., said that younger and more fashionable brands have become new selling points in the food and wine industry. “This year’s Food and Wine Fair , food packaging and positioning are increasingly catching up with fashion trends, and traditional alcohol companies are also vigorously promoting new fashionable products for young consumers, such as Moutai Wine launching low-alcohol fruity sparkling wine, and Wuliangye launching liquor cocktails and Wuliang sparkling wine."
Shi Dongyan said that currently food and beverage manufacturers are paying more attention to innovation in segmented tracks, and by accelerating the development of new categories, they strive to become "the first in the segmented tracks" rather than "the first in the Red Sea track." The decline in consumption has prompted the food and wine industries to compete for "cost-effectiveness". The competition in the waist market of this year's China Food and Drinks Fair is fierce, and new mid-range price products are emerging one after another. In the past, the prices of imported foods with high-end, natural and other selling points have also become more affordable. In addition, new online channels have become new growth points in the market, and new channels such as self-built brands in live broadcast rooms, interest e-commerce, and "AIGC+ live broadcast overseas" have become the focus of manufacturers.
It is reported that this China Food and Drinks Fair, as one of the key activities of the "Consumption Promotion Year" in 2024, is China's first international and national-level super-large exhibition related to consumption this year. (over)