China News Service, Huzhou, March 23 (Wang Titi Liu Chao) The fragrance of tea is lingering, and the peach blossoms are blooming. The fragrance of tea and the charm of peach are intertwined into a vivid spring picture. Tents were set up on the banks of Peach Blossom Lake in Chengshan Valley, Changxing County, Zhejiang Province, and a country band sang enthusiastically on the lawn, providing villagers and tourists with a rural leisure package of "flower viewing + music, water play, and food."
On March 23, the 16th Peach Blossom Festival of Hepingcheng Valley kicked off at Chengshan Valley Scenic Area in Changxing County, and the event will last until April 30.
Tourists take photos under the peach blossom trees. Photo by Chen Kangwei
As the highlight of the Heping 5th White Tea Picking Festival and Changxing County Public Cultural Service Day, the event is themed "Eternal Fragrance of Tea, Love of Peach and Apricot", and showcases the unique countryside of Changxing County through the integration of tea culture and peach blossom scenery. The style and cultural heritage attract guests and friends from all over the world to enjoy the blooming flowers and share the fruits of cultural tourism.
At present, thousands of acres of peach blossoms are in full bloom in the Chengshan Valley Scenic Area, like the sea and the tide. They are majestic from a distance and pretty and charming up close, as if a rouge cloud has fallen ten miles away.
Early that morning, the warm sunshine shone on the Chengshan Valley. In addition to the stunning "3D" three-dimensional flower sea composed of ten miles of peach blossoms, rape blossoms and radish flowers, there were also bustling "cars and dragons". On the weekend, tens of thousands of tourists flocked to Chengshan Valley to take photos among the sea of flowers and use their cameras to capture the colors of spring in their lenses.
In Chengshangou Scenic Area, thousands of acres of peach blossoms are in full bloom. Photo courtesy of Changxing County Chengshan Valley Scenic Area
It is reported that in March 2009, Chengshangou Scenic Area held the first Peach Blossom Festival, and this year it is the 16th. The peach grove in Chengshangou has increased from less than 100 acres to more than 4,000 acres today. Every spring, rapeseed flowers, radish flowers, peach blossoms and azalea bloom one after another, showing a three-dimensional flower scene of "one layer of flowers and one layer of color". Through the combination of various flower varieties, the flower viewing period in Chengshangou has been extended by 2 months.
For a long time, Chengshangou Scenic Area has used peaches as matchmakers and people to gather energy, integrating the primary industry and the tertiary industry, digging into the "peach culture", making enough "peach articles", and living up the "peach economy" on the road to rural revitalization. Out of acceleration.
Today, the peach industry has become an important source of income for the villagers in Chengshangou. They enjoy flowers in spring, fruit picking in summer, leaves in autumn, and delicacies in winter. With the help of peach culture and rural folk customs, Chengshangou Scenic Area holds various rural cultural and tourism festivals every year, including the Peach Blossom Festival, Peach Picking Festival, Autumn Sunshine Festival, and Food Festival. Find nostalgia for tourists, retain memories, and convey beauty, thereby achieving both social and economic benefits.
Over the past twenty years, Chengshangou has transformed from a labor-exporting village to a labor-importing village. During the annual tea and peach picking periods, Chengshangou attracts more than 9,000 laborers from surrounding towns and villages. Local farmers can earn an annual income ranging from 30,000 yuan (RMB, the same below) to 100,000 yuan each year by relying on tourism services and sales of agricultural products.
Tourists use "long guns and short cannons" to take pictures of peach blossoms. Photo by Xu Ran
According to Chen Xiaozu, the person in charge of Chengshangou Scenic Spot, the Chengshangou Peach Blossom Festival and Peach Picking Festival are always held and are becoming more and more popular. Cultural tourism festivals have gradually shown a "spillover effect". Chengshangou has cultivated new rural leisure tourism formats such as flower sea photography, fresh fruit picking, summer vacation, folk experience, food and health care, and parent-child study, realizing "beautiful scenery in all seasons, endless tourism" "off-season" is a gratifying trend.
Not only that, Chengshangou Scenic Spot also continues to innovate the format of the Peach Blossom Festival to expand the scope of the dividends brought by cultural tourism festivals.
On the same day, in order to deepen the exchanges and cooperation between Huzhou City and Xinjiang Keping County, the event site realized the spring flower appreciation through remote connection, allowing tourists from both places to participate in the Keping Apricot Blossom Festival and Changxing Peach Blossom Festival online. , further deepening the friendship between the two places.
Changxing County Chengshangou Scenic Area signed a "cloud" contract with Kexiaotuo Cultural Tourism Group. Photo courtesy of Changxing County Chengshan Valley Scenic Area
At the same time, Changxing County Chengshangou Scenic Area and Keping County Xinghua Village Scenic Area also held a "cloud" signing ceremony, realizing cooperation spanning thousands of miles through modern scientific and technological means.
Zhu Wei, deputy secretary of the Changxing County Party Committee and county magistrate, said that the Huke family is closely related and has become closer through cultural visits. It continues to deepen exchanges and cooperation between the two places and has forged a deep "brotherhood." We look forward to in-depth cooperation between the two parties in the fields of culture, tourism, economy, education, etc. in the future to achieve mutual benefit and win-win results. (over)