The outbound tourism market continues to pick up, and tourists from Sichuan and Chongqing “take into account both the long and short term”

　　China News Service, Chengdu, March 24 (Shan Peng) Recently, Liu Jie, a tourist living in Chengdu, Sichuan, and her family started their long-awaited independent trip to Thailand. Talking about why she chose Thailand, she said that not only is the country rich in tourism resources, but the visa-free policy, flight density and travel costs are also important reasons that attracted her and her family.

　　Since the pilot resumption of outbound travel in February 2023, the overall scale of China's outbound travel market has shown a significant growth trend. Under the effect of the visa-free policy, short-term destinations in Southeast Asia such as Thailand, Malaysia, and Singapore continue to attract attention.

　　"In 2023, nearly 3.52 million Chinese tourists will visit Thailand. Since the Spring Festival this year, this number has still increased significantly compared with the same period in 2023. Tourists from Sichuan and Chongqing prefer Bangkok, Pattaya, Chiang Mai, Phuket and the Similan Islands " Jin Zhiming, director of the Chengdu Office of the Tourism Authority of Thailand, said that China's outbound tourism market continues to improve, and Thailand is integrating food, fashion, Muay Thai, festivals and film and television culture into the country's tourism industry, and plans to promote more emerging industries in China Destinations, such as Chumphon, Ranong, Koh Lipe, Koh Mak and other small islands.

　　At the same time, medium and long-term outbound travel routes are also popular. The European travel products marketed by Sichuan New Territories International Travel Agency Co., Ltd. have received good response from the market. Li Lun, deputy general manager of the travel agency, analyzed that China's continued economic growth, the stable exchange rate of RMB against the euro, and the stable visa issuance of European countries are the positive factors for the recovery of the European travel market. Chinese tourists visiting Europe for the first time generally choose Western European countries such as France, Italy, and Switzerland, while tourists with European travel experience are more interested in Eastern Europe and countries along the Mediterranean Sea.

　　With the current trend of outbound travel picking up, the pursuit of travel quality has become a new label for Chinese tourists. Li Lun found that ultra-low-price European travel products are gradually "going cold". "At this stage, the market pays more attention to travel quality. Last year, we served more than 8,000 outbound tourists, and the unit price exceeded 20,000 yuan. This price was higher than before 2019. It’s unthinkable.”

　　“Compared with the traditional tourism model before the epidemic, Chinese tourists are more pursuing a sense of experience and are willing to stay in one place for a few more days to enjoy the natural beauty, experience global cuisine, and understand local folk culture. Therefore, in-depth group tours, small packages, and private Products such as group tours and semi-independent tours, especially themed customized tour products, are more popular among consumers," Shao Dan said.

　　A recent inbound and outbound tourism consumption trend insight report released by Ctrip shows that in addition to visiting city landmarks, outbound tourists have shown a clear preference for parks and zoos, humanities, arts and history, and various Internet celebrity attractions. It can be seen that outbound tourists The fun, experience and culture during travel are indispensable parts.

　　Shao Dan, general manager of Chengdu China Youth Travel Service Co., Ltd., believes that with the resumption of international flights and the introduction of visa facilitation policies, the convenience of outbound travel has greatly improved; outbound sightseeing, travel vacations and concerts, sports events and other travel needs are mutually exclusive With integration, the new "outbound travel +" gameplay will become more popular, and the trend of diversification will become more prominent.

　　"This year's Spring Festival is a small peak for outbound travel. After the Spring Festival, the intensity continues unabated, and the flight occupancy rates of outbound travel destination countries are very high." Zhang Xinmin, general manager of Sichuan Shanghai Holidays International Travel Agency Co., Ltd., believes that summer is the "biggest period" for the outbound travel market throughout the year. "Weather vane", "This summer, Chinese tourists will have more choices and will be more willing to travel abroad." (End)