China News Service, Guiyang, March 23 (Zhou Yanling) Thousands of running enthusiasts started the Peach Blossom Run in Yongle Township, Nanming District, Guiyang City, Guizhou Province on the 23rd. The peach blossoms all over the mountains and the vigorous pace of running weaved into a beautiful spring picture.
The picture shows the scene of the 6th Nanming Yongle Peach Blossom Run in 2024. (Photo courtesy of Nanming District Media Center)
In the ten-thousand-acre peach garden of Yongle Township, where spring flowers are blooming, there are silver-haired old people strolling, young people running and live broadcasting, and a family group of young and old together. For runners, this is not only a healthy exercise, but also a rare flower-viewing trip.
The picture shows the scene of the 6th Nanming Yongle Peach Blossom Run in 2024. (Photo courtesy of Nanming District Media Center)
"Running on the fragrant and charming peach blossom track, admiring the flowers while moving forward, makes running no longer boring." Li Minjie, who participated in the Peach Blossom Run event, said that taking her children to run and enjoy the flower viewing mode on weekends is both beneficial and enjoyable.
At present, spring flowers are gradually blooming all over China, and "flower viewing maps", "flower viewing guides" and "flower viewing calendars" have been launched online to attract tourists to a spring date. According to third-party platform review data, since March, searches for “flower viewing” and “outing” across China have increased by more than 460% month-on-month.
The picture shows Hanfu enthusiasts participating in the Peach Blossom Run series of activities in Yongle Township, Nanming District, Guiyang City. (Photo courtesy of Nanming District Media Center)
In order to enhance tourists' flower viewing experience, many places in China have focused on the new "flower viewing +" gameplay and launched "flower viewing + sports", "flower viewing + culture", "flower viewing + market", "flower viewing + intangible cultural heritage", etc. Integrate business formats to promote the "spring outing economy".
In Yongle Township, Nanming District, Guiyang City, the reporter saw that most runners did not leave immediately after finishing the Taoyuan Run, but stayed to watch the dragon dance team's performance, visit the specialty product market, listen to roadside concerts, and experience flower viewing. Activities such as immersive scripted travel "unlock" new ways to enjoy the spring in the garden.
The picture shows the scene of a roadside concert held in Taohuawu, Yongle Township, Nanming District, Guiyang City. (Photo courtesy of Nanming District Media Center)
Accompanied by the cheerful and compact sound of gongs and drums, the young dragon dancers hold up the dragon and sometimes roll and shuttle, sometimes circle and leap. At the market not far away, there are not only handicrafts by intangible cultural heritage producers, but also agricultural specialties sold by local villagers, attracting tourists who enjoy the flowers and gardens to buy them.
Zi Tong, a post-2000s girl who likes running, is a Hanfu enthusiast. After running with her friends in the sea of flowers in the morning, she put on Tang Dynasty costumes and played the piano under the peach blossom tree. During this period, she also experienced painting peach blossom fans and smoking cigarettes. Peach blossom lottery and other national custom activities.
The picture shows Hanfu enthusiasts playing the piano in Taohuawu, Yongle Township, Nanming District, Guiyang City. (Photo courtesy of Nanming District Media Center)
"It's very interesting to combine the experience of traditional Chinese culture and customs with the beautiful scenery of the flower season." Zitong said that today's flower-viewing tourism is no longer limited to a single flower-viewing activity, but more like a social symbol that can be combined with anything.
The reporter found out that in 2024, many places in China will launch flower appreciation and outing activities related to traditional culture. For example, Nanjing Mochou Lake, Jinan Daming Lake and other scenic spots have successively launched "Flower Festival" activities, flower god parades, national style performances, gardens Various activities such as markets and garden flower markets open up a new way of "cultural flower appreciation".
The picture shows the market in Taohuawu, Yongle Township, Nanming District, Guiyang City. (Photo courtesy of Nanming District Media Center)
Experts say that if the "flower viewing economy" wants to go far, it must have some new tricks. This can not only expand the consumption scenarios and consumer groups of flower viewing tours, but also allow tourists to transform from simply "looking at flowers" to immersive depth. Tourism will further awaken the vitality of the "spring tourism economy". (over)