Mingzhuang Huixi Bo City Booth
As the "barometer" of China's food and alcohol industry, the 110th National Sugar and Wine Fair opened in Chengdu recently. Currently, the alcoholic beverage industry has entered a new round of adjustment cycle, and all parties in the industry urgently need to gain confidence and seek new growth opportunities at this China Food and Drinks Fair. Can the "spring" of the industry arrive as expected? This spring candy may bring some enlightenment.
As a global fine wine brand service provider under COFCO Group, COFCO Winery, which has just entered the new decade, has actively deployed its presence in multiple exhibition halls and multi-brand promotion activities to demonstrate its strong resource advantages and forward-looking strategic layout. , hoping to take advantage of the opportunity of Spring Sugar to strengthen exchanges and deepen cooperation to jointly promote high-quality development of the industry.
At this exhibition, COFCO Mingzhuang Hui brought its full range of global wines to the main exhibition hall of the Western International Expo City and the boutique wine hotel exhibition of Wanda Reign Hotel. It also conveyed its message to partners through a series of carefully planned brand promotion activities and master classes. Determination to jointly create a new pattern of industry development. Under the new macro-environment and industry background, we will consolidate our position as the industry leader with the attitude of the strong and the strong, further boost the confidence of dealers, bring popularity to the brand, and accumulate momentum for the continued growth of the market.
Mingzhuang Huixi Bo City Booth
The appearance of the exhibition hall provides an excellent platform for the display of brand image. This time, the Mingzhuanghui exhibition hall still uses the distinctive "Mingzhuanghui Red" as the main color, uses minimalist technological white materials to enhance the sense of transparency, and cleverly realizes space division, exhibition area, negotiation area, tasting area, The interactive area meets the different needs of visitors, and digital display enhances the immersive experience.
At the Mingzhuanghui booth, there was an endless stream of merchants coming to negotiate and consult. According to Mingzhuanghui staff, the overall experience was better than expected. It can be felt that dealers and practitioners are optimistic and rational about the macro environment and industry prospects. of. This year, there are many more ordinary consumers coming here than usual, and their consumption energy and willingness to consume are actually very positive.
Mingzhuanghui Product Promotion Conference
In addition, Mingzhuanghui has successively held promotion activities for many brands such as McGuigan, Wisdom Father, Penfolds One, VIK, Lusong, Concha, Huowu Manor, Baron Castle, etc., thanks to its strong brand strength With its rich variety of activities and excellent quality standards, Ming Zhuang Hui’s brand promotion meetings and master classes were almost full, making it a popular place for people from all walks of life to appreciate, communicate and negotiate business.
In addition, Mingzhuanghui also conducted in-depth exchanges with important partners such as industry associations and media to jointly discuss the development trends of enterprises and industries and the direction of future cooperation.
Mingzhuang Huixi Bo City Booth
Mingzhuanghui's positive actions are a concrete manifestation of the company taking advantage of the trend and taking advantage of it. Many dealers said that they are firmly optimistic about the development prospects of imported wine. This optimistic attitude benefits from the leading and exemplary role played by leading channel dealers represented by Mingzhuanghui.
In the process of continuous reshuffling of the industry, those companies that can withstand the test and survive the cycle must be the real "leaders" with high-quality products and strong corporate strength. The steady development and continuous innovation of these companies not only promote the standardized development of the industry, but also play a vital role in restoring consumer confidence.
The new era gives us new tasks and new journeys require new achievements. This food and wine fair invisibly carries the meaning of connecting the past and the next. It is not only a presentation of the ten years of accumulation of Mingzhuanghui, but also the prelude to the new decade of Mingzhuanghui. Facing the future, COFCO Famous Village will focus on sustainable and high-quality development and lay a solid foundation for steady progress. Enter the next "golden decade" with a positive, pragmatic and rational attitude.