The Northeast is civilized, where is the "spring" of Harbin's cultural tourism?

　　China News Service, Harbin, March 20th: The Northeast is civilized, where is the "spring" of Harbin's cultural tourism?

　　China News Service reporter Wang Lin

　　The 20th is the Spring Equinox, and various parts of China are showing the warm and steamy atmosphere of life: Gansu Tianshui Malatang is "hot and scalding hot", and the "natural refrigerator" in Northeast China has endless inventory after defrosting... When the ice and snow landscape melts and "disappears" "Art", the snow roof of the house turned into a "water curtain hole", and the whole Internet started a heated discussion: The Northeast is civilized, where is the "spring" of Harbin cultural tourism?

　　On the occasion of bidding farewell to winter and welcoming spring, in order to make tourists' trip worthwhile, Harbin Municipal Bureau of Culture and Tourism has planned to launch ten top tourist routes, covering Spring Snow Appointment, Continental Land, Music City, Burning Asian Winter, City History and Culture, Red Memory, hot spring wellness, parent-child study, intangible cultural heritage food, museums and exhibition halls, etc.

　　From the perspective of the continuity of ice and snow tourism, watching ice lanterns indoors and skating on spring snow outdoors are "seasonal ways to play" in spring.

At this time, in the Harbin Sun Island Ice and Snow Art Museum, 35 large-scale combination works and 102 single works are on display. As an indoor paradise where you can enjoy ice and snow in all seasons, it is "seamlessly connected" with the outdoor ice and snow scenic area, welcoming children. Tourists watch colored ice and play on slides.

Tourists playing in Harbin Sun Island Ice and Snow Art Museum. Photographed by Yu Kun

　　In the beautiful spring season, the 6th Yabuli Spring Snow Festival has been held since March 8, and more than ten skiing events and snow entertainment activities have been held.

As the venue for the snow sports events of the 9th Asian Winter Games in 2025, Yabuli Ski Tourism Resort welcomes Chinese and foreign skiers to enjoy the "spring snow season".

　　A snowboarder who lives at the Yabuli Sunshine Resort Ski Resort described the snow conditions on the 20th as "a layer of new snow last night, and the mountains were covered with rime in the morning."

This is the birthplace of mass tourist skiing in China. Snow enthusiasts will wear special costumes to participate in activities such as the "Light Pig Slide" and "The Raptor Crossing the River" at the Light Pig Festival held on the 23rd.

Snow enthusiasts enjoy skiing at the Yabuli Sunshine Resort ski resort. Photo courtesy of Yabuli Sunshine Resort

　　From the perspective of the sustainability of tourism in the four seasons, Harbin is rooted in natural resources, showing the unique charm of the fragrance of lilacs in spring, the refreshing north country in summer, the colorful mountains in autumn, and the ice and snow charm in winter; it is also blessed by humanistic heritage. The Cultural Capital of East Asia and the "City of Music" awarded by the United Nations.

Taking spring tourism as an example, Harbin mainly promotes cultural tourism experiences such as flower and bird watching, mountain climbing and outings, fishing in the river, snow hot springs, and city walks.

　　New media continues to bring traffic to Harbin. Heilongjiang cultural tourism recommender Du Bo (screen name "Silly Dudu") who came out of Tahe in the Daxinganling Mountains not only attracted tourists to visit, but also attracted people working in Beijing by publishing short videos. Wang Rui, a 19-year-old boy from Harbin, returned to his hometown to develop.

　　Wang Rui, who is engaged in the film and television industry, said: "We are currently planning a public welfare documentary to show Harbin's journey out of the circle in detail. From prosperous in winter to red in all seasons, Harbin must be in line with fashion trends and can display more in the fields of music, art and other fields. There are many ideas, such as 'Harbin Summer Concert', 'Harbin International Fashion Week', etc."

As the weather warms up, children feed pigeons on Central Street in Harbin. Photo by Zhao Yuhang

　　After winter, the host of Harbin Ice and Snow World "Brother Left and Right" did not "lay off", but "transferred" from the dream stage to the Ice and Snow Food Hall to continue meeting tourists, and also fully promoted the beautiful scenery and food of his hometown online and offline.

In addition, Harbin Ice and Snow World has launched a "replacement" version of the Four Seasons Amusement Park, which is the largest indoor parent-child interactive theme park in Heilongjiang Province.

　　According to Meituan and Dianping data, recently, popular scenic spots such as Harbin Sofia Scenic Area, Wuchang Shuangyue Lake Wild Luxury Camp, Poseidon Beach Water World, and Jindu Ancient City have maintained high search popularity.

Among them, the Ice and Snow World Four Seasons Amusement Center ranks first in the "Harbin Walking Parent-Child List" on Meituan's fun list, and its search volume has increased more than 12 times since February 20 this year.

Photo courtesy of Harbin Ice and Snow World Four Seasons Amusement Park Ice and Snow World

　　Winter is the "spring" of Harbin's cultural tourism. How to make cultural tourism like "spring" in all four seasons?

Gao Longbin, associate professor at the School of History, Culture and Tourism of Heilongjiang University and executive director of the Heilongjiang Provincial Harbin History and Culture Research Association, suggested that top-level design should be strengthened and that relevant departments conduct comprehensive and systematic research and judgment on the future tourism market, with Harbin as the center to revitalize the province's characteristic tourism and cultural resources, and even Tourism resources in the Russian Far East.

　　Gao Longbin said: "Harbin should build a good cultural tourism brand as the 'Ice City Summer Capital', strengthen the design and launch of tourism product routes in spring, summer and autumn, and use the 2025 Harbin Asian Winter Games as an opportunity to promote the development of the entire cultural, sports and tourism industry chain. In addition, , we should also enhance the city's comprehensive service capabilities, improve basic service facilities, improve transportation service capabilities, build intelligent service systems, etc." (End)