China News Service, Taiyuan, March 21, Title: (Rural Travel·Looking at Revitalization) A small town in Shanxi "cleverly" uses the temple fair economy to help rural revitalization

  Author Liu Xiaohong

  Under the warm sunshine of spring, you can chase the fragrant special snacks, swim among the vendors filled with various products, or indulge in dramatic performances... At the traditional temple fair in Nitun Town, Yangqu, Shanxi, you can either Enjoy the local customs and feel the long-standing cultural charm.

The scene of a traditional temple fair in Nitun Town, Yangqu, Shanxi.

Photo by Liu Xiaohong

  On the 21st, the annual traditional temple fair in Nitun Town was in progress.

Wu Hong, deputy secretary of the Party Committee and mayor of Nitun Town, said that the "February 11th Temple Fair" has been passed down for a long time and is famous far and wide. It is the carrier of the town's surrounding economic, cultural and entertainment activities, and it is also a centripetal force that gathers people working outside Nitun.

  During this period, Nitun Town deeply combined traditional temple fairs with talent recruitment, and held a four-day "implementing tens of millions of projects and empowering rural revitalization" agricultural specialty products exhibition, sales and investment conference to promote traditional culture, gather the talents of the countryside, and play a Rural revitalization, project implementation, and a new chapter in diverse mud villages.

The "February 11th Temple Fair" is a carrier for Nitun Town to radiate surrounding economic, cultural and entertainment activities.

Photo by Zhang Yi

  The conference was divided into folk custom performances, agricultural specialties, spring plowing materials exhibition and sales, investment promotion and other fields. It also held a cultural and art week photography exhibition and a delicious Nitun food competition at the same time, aiming to organically integrate traditional folk culture with rural economic development. Integration not only meets the material and cultural needs of the people, but also empowers rural revitalization.

  The reporter learned that this traditional temple fair attracted more than 500 merchants to set up exhibitions. The on-site agricultural supplies were directly supplied to farmers, there was a dazzling array of daily necessities, various delicacies were fragrant, and various folk cultural performances such as Jin Opera, gongs and drums, and magic were wonderful. The rural market attracted Villagers and tourists come from all over.

The annual traditional temple fair in Nitun Town is underway.

Photo by Liu Xiaohong

  It is understood that this event will also hold Nitun Town’s second “Guiyan Title Nitun Caixing Town” township symposium and rural revitalization project signing and landing meeting, to gather affection with “township” and attract investment with “sincerity”. More than 50 outstanding representatives of rural sages, experts and scholars gathered together to discuss plans for rural revitalization and development.

Currently, a beautiful picture of Nitun with "mountains, water, countryside, affection, righteousness and nostalgia" is unfolding.

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