China News Service, Fuzhou, March 18 (Reporter Long Min Yan Xu) On March 18, the 4th China Cross-Border E-commerce Fair (referred to as "China Cross-Border Fair") opened in Fuzhou, with an exhibition scale of 50,000 square meters. , with six major exhibition areas including cross-border e-commerce supplier exhibition area, platform exhibition area, service provider exhibition area, industrial belt and comprehensive trial area exhibition area, ASEAN countries area, exhibition summit forum and supporting activities area, attracting more than 30 people from all over the world. More than 1,500 exhibitors from cross-border e-commerce platforms, more than 80 export-oriented industrial belts and more than 110 cities across the country participated in the exhibition.
On March 18, the 4th China Cross-Border E-commerce Fair opened in Fuzhou.
Photo by China News Network reporter Lu Ming
The China Cross-Trade Fair is sponsored by the Fujian Chamber of Commerce for Import and Export and the Foreign Trade Development Bureau of the Ministry of Commerce, and organized by Fujian Huiyuan International Exhibition Co., Ltd., Fujian Huiyuan Culture Group Co., Ltd., and Fujian Midoduo Network Technology Co., Ltd.
Compared with previous years, new markets, new channels, new experiences, new visions, new layouts and other new highlights make this exhibition look "new" and full of attractions.
New market: ASEAN features attract attention
This exhibition aims at Southeast Asia, where the global e-commerce scale is growing the fastest. With the annual theme of "Cross-border to ASEAN·E-commerce to Southeast Asia", Indonesia is invited to be the guest country of this exhibition, and a special area for Southeast Asian characteristic enterprise pavilions is set up, as well as overseas celebrities. The human live broadcast area and the overseas MCN docking area focus on the new e-commerce model of live broadcast to bring goods, directly linking the domestic and Southeast Asian bilateral markets, and promoting the deep integration of the cross-border e-commerce industry chain, supply chain, and talent chain between China and ASEAN.
The China-Indonesia “Two Countries, Two Parks” Economic and Trade Achievements Exhibition Area was unveiled at the China International Trade Fair on the same day.
Since the China-Indonesia Economic and Trade Innovation Development Demonstration Park was approved in January last year, the construction of the "Twin Parks" between China and Indonesia has continued to accelerate and has become a highlight in the expansion of economic and trade cooperation between Fujian and ASEAN. "You have me, and I have you." "Your" transnational cooperation industrial chain, supply chain, and value chain are being formed at an accelerated pace.
Currently, there are 81 signed projects in the Chinese-Indonesian “Two Countries, Two Parks” Chinese parks, with a total investment of 121.86 billion yuan.
You Shijie, director of the China-Indonesia “Two Countries and Two Parks” Investment Promotion Center, said that through the “Two Countries and Two Parks” project, China International Trade Fair and the Indonesian National Pavilion will introduce various specialty products from Indonesia through Douyin e-commerce’s high-quality content, Personalized recommendations and convenient shopping processes are delivered to the Chinese people, using new business models and e-commerce technologies to shorten the geographical distance between the two countries and strengthen friendly exchanges between the two countries.
On March 18, the China-Indonesia “Twin Parks” Economic and Trade Achievements Exhibition Area was unveiled at the China International Trade Fair.
Photo by China News Network reporter Lu Ming
In the Southeast Asia Characteristic Enterprise Pavilion area, exhibitors from Indonesia, the Philippines, Thailand, Malaysia and other countries organized groups to participate in the exhibition for the first time to connect with China's booming cross-border e-commerce industry chain. There was an endless stream of consulting merchants at the booth.
In the Overseas Celebrity Live Broadcasting and Matchmaking Zone, dozens of leading Internet celebrities with millions of fans from Indonesia, Singapore, Malaysia, Philippines, and Thailand gathered together to use live broadcasts to introduce themselves to the domestic cross-border e-commerce companies present. The company shows the scene of bringing goods up close.
New Channels: Popular Platform “Let a Hundred Flowers Bloom”
This exhibition is the first to set up the TikTok Shop Ecological Zone, where high-quality service providers from various subdivisions in the ecology are selected to present the entire ecology of services in one stop.
At the same time, Amazon Global Store, eBay, Walmart Global E-commerce, Alibaba International Station, AliExpress, Lazada, Miravia, Made in China and other platforms also appeared.
The 2024 Amazon Global Store Cross-border E-commerce Innovation and Development Forum will focus on core issues of concern to sellers such as development trends, new support policies, digital product selection strategies, brand overseas, and key steps for 0-1 start-up, and provide full-process pragmatic support.
Alibaba International Station held the Alibaba International Station AI Digital Smart Business Summit and Semi-managed Product Recruitment Fair with the theme of "Traveling Lightly, Selling Goods Globally", which effectively lowered the threshold for foreign trade merchants to go overseas and brought more choices for how to go overseas.
New experience: the first China Cross-border E-commerce Festival
This exhibition holds the China Cross-Border E-Commerce Festival for the first time, holds the 2024 Chinese Brand Globalization Forum, cross-border night themed activities, and sets up special areas with different functions such as a cross-border trend hot product prediction area and a cross-border clinic area, with industry content and Young elements collide on the same stage.
Ruan Weixing, the person in charge of China Cross-border Trade Fair, said that the exhibition should not only be an exhibition, but also become the leading cross-border e-commerce industry carnival.
This exhibition brings together nearly 100 government agencies of cross-border e-commerce comprehensive pilot zones across the country and representatives of more than 60 cross-border e-commerce industry associations. Through the 2024 cross-border e-commerce comprehensive pilot zone closed-door exchange symposium full of useful information , 2024 National Cross-border E-commerce Industry Association exchange and innovation activities, 2024 China Cross-border E-commerce "Talent + Finance" Summit Forum and other activities to discuss industry development plans.
In addition, Deloitte China released and interpreted the "2024 China Cross-border E-commerce Enterprises Overseas Development Blue Book".
New horizons: overseas product selection
Under the wave of globalization, cross-border e-commerce companies have gone overseas to select products.
This exhibition is the first of its kind in the country to set up a special area for overseas product selection, broadening new business horizons, and selecting nearly 200 overseas product selection exhibitions suitable for cross-border e-commerce ecology from thousands of well-known exhibitions around the world, including Europe and North America. , South America, the Middle East, Southeast Asia, Japan and South Korea and other markets.
Chen Danfeng, chairman of Fujian Huiyuan Cultural Development Group, one of the organizers of the exhibition, said that in the future, in addition to continuing to lead cross-border e-commerce sellers into the national foreign trade characteristic industrial belt, they will dig deeper into "Made in China" and drive more domestic products to go overseas to make gold. In addition, it will also help sellers go overseas to select products and promote Chinese companies to move from "buying nationwide and selling globally" to "buying globally and selling globally."
New Layout: The Exhibition “Goes in Both Directions”
Since its inception in 2021, China Cross-Trade Fair has served more than 10,000 domestic companies to achieve brand overseas, covering more than 100 countries or regions.
At present, the China Cross-border E-commerce Fair has been launched in three leading cross-border e-commerce cities: Fuzhou, Guangzhou and Qingdao. It has also held a series of China Cross-border E-commerce exhibitions in the United States, Indonesia, Vietnam and the Philippines, becoming the first cross-border e-commerce exhibition in the country to hold exhibitions overseas. Trade brand exhibition.
Ruan Weixing said that in the future, China's cross-border trade fair will be guided by market development and expand its global presence through "bringing in" and "going out".
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