China News Service, Jinhua, March 17th (Qian Chenfei, Dong Yixin) "I didn't expect that 'Bumping Eggs' would be so popular. A customer placed an order for 2 million pairs of 'Breaking Eggs' poker cards at one time. We specially freed up production lines and started production. Full horsepower." On the desk of Tong Yuren, chairman of Zhejiang Wuyi Fishing Industrial Co., Ltd., several beautifully packaged "egg-smashing" pokers are placed in a conspicuous position. Recently, many customers have come to the door, and "egg-smashing" cards cannot be avoided. Open a new topic.
"If you don't crack the eggs before a meal, you haven't eaten; if you don't crack the eggs after a meal, you have eaten in vain." The chess and card game "Egg-Flipping" originated in Huai'an, Jiangsu Province, is gradually becoming popular all over China.
With the emergence of "egg-cracking", Jinhua Wuyi, a small town in central Zhejiang Province, has entered the public eye.
Wuyi is the first "Chinese Hot Spring City" in Zhejiang and is also the "China Playing Card Industry Base". The local playing card production accounts for 70% of China and 50% of the world. About 600 million decks of playing cards are exported to Southeast Asia, Europe and the United States every year.
A company in Wuyi, Zhejiang is producing "egg-smashing" playing cards.
Photo by Qian Chenfei
"Wuyi has more than 30 large and small poker production companies and about 40 supporting industry chain companies." Zheng Junyong, chief economist of the Economic and Commercial Bureau of Wuyi County, Jinhua City, said in an interview with China News Service that Wuyi's poker industry has developed for nearly 50 years. , has a large-scale and complete industrial chain.
In 2023, more than 2.6 billion pairs of pokers will be produced and sold locally, and the total output value of the industry chain will exceed 2.8 billion yuan.
The emergence of "Bandan" poker has opened up the market for its special cards, and manufacturing companies have entered the game one after another to develop new "Bandan" poker products.
As the earliest "entrant" in Wuyi, Tong Yuren bluntly said that in the past ten years or so, due to the influence of the Internet and other parties, the poker industry has entered a stage of ups and downs, and "egg-breaking" has brought new opportunities to the local traditional poker industry.
"'Poudan' poker has higher requirements in terms of printing and size. Traditional poker has very low profits and is mainly based on volume. The orders for 'Puadan' poker are mainly in gift boxes, and the profit is also higher." Tong Yuren explain.
Not only Fishing Industry, but also in the production workshop of Zhejiang Zhengdian Industrial Co., Ltd. in Wuyi, the offset printing press from Heidelberg, Germany is also running at full power.
After several processes such as printing, glazing, and die-cutting, the "egg-beating" poker was born.
It is reported that the company can produce more than 1 million decks of playing cards every day, with a degree of automation exceeding 80%.
In a company in Wuyi, Zhejiang, a staff member produces "egg-smashing" playing cards.
Photo by Qian Chenfei
Yu Xianrong, secretary-general of the Wuyi County Poker Industry Association, is aware of the new changes in the industry. When the storm comes, "how to play the cards in hand" has become the focus of the industry's thinking.
It is reported that in October last year, the Wuyi County Poker Industry Association organized and held the "Pandan Poker Production Work Conference" to discuss the development of new "Pandan" poker products, and formed a development and management idea of "high quality, high-end, and high efficiency" .
New business opportunities are also forcing local small businesses to adjust production lines, transform and upgrade.
While striving to improve product quality, Yu Xianrong believes that the popularity of "Dan-smashing" and the development of the industry complement each other. Only by allowing more people to learn and like "Dan-smashing" can the demand for "Dan-smashing" poker be further increased.
According to incomplete statistics, there are currently 140 million "egg-cracking" enthusiasts in China. "Egg-cracking" is moving from a niche to the masses, becoming a new social artifact and competitive sports event.
In order to further promote "egg-smashing", Wuyi Enterprises carefully added rules and regulations when producing "egg-smashing" pokers; the local poker sales team actively promoted and popularized the knowledge of "egg-smashing" while distributing products to the market; Zhejiang provincial level The "Egg-Breaking" competition will also start in Wuyi at the end of this month; using "Egg-Breaking" as a medium, the local area will also explore the in-depth integration of culture, tourism and sports.
"In the future, wouldn't it be wonderful to come to Wuyi to soak in the hot springs and have a good time with eggs?" Yu Xianrong said.
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