China Consumers Association: The comprehensive score of consumer satisfaction in 100 cities across the country in 2023 is 79.92 points

　　China News Service, March 13. According to the China Consumers Association website, on March 13, 2024, the China Consumers Association held a press briefing in Beijing to officially release the "Consumer Satisfaction Evaluation Report for 100 Cities in 2023".

The evaluation results show that the comprehensive score of consumer satisfaction in 100 cities across the country in 2023 is 79.92 points, which is generally at a good level.

It is reported that this is the seventh consecutive year that the China Consumers Association has released an urban consumer satisfaction evaluation report.

　　According to reports, the China Consumers Association has continued to carry out consumer satisfaction evaluation work since 2017.

The evaluation defines "consumer satisfaction" as consumers' emotional feedback on consumption supply, consumption environment and consumer rights protection during the process of purchasing goods or receiving services. It is the subjective feelings of consumers measured on a percentage scale.

After 2018, under the guidance and support of the State Administration for Market Regulation, this work has been further strengthened.

In 2017, a total of 50 large and medium-sized cities across the country were selected for evaluation. In 2018, the number of cities evaluated increased to 70. Since 2019, it has been fixed at 100 cities. The scope includes municipalities, provincial capitals (capital) cities, cities under separate state planning and some social consumer goods retail. Cities with higher totals.

The consumer satisfaction evaluation index system in 2023 consists of 3 first-level indicators, 17 second-level indicators and 27 third-level indicators. The China Consumers Association organized a third-party professional survey agency to conduct surveys in 100 assessed cities in the fourth quarter of 2023. Investigations were carried out simultaneously, and a total of 61,812 valid consumer samples were recovered.

　　The evaluation results show that the comprehensive score of consumer satisfaction in 100 large and medium-sized cities in 2023 is 79.92 points, which is at a good level overall, and the scores of 33 cities are above the national average.

Among the three first-level indicators, the scores of "Consumption Supply" and "Consumption Rights Protection" are 81.78 points and 79.21 points respectively, which are an increase of 1.24 points and 1.68 points respectively compared with 2022, which is a large improvement.

　　The relevant person in charge of the China Consumers Association pointed out that 2023 is an important year for economic recovery and development after the three-year epidemic prevention and control period. The comprehensive satisfaction score, which is a concentrated measure of consumers’ subjective feelings and emotions, reached 79.92 points, exceeding the 2022 level. , overall in line with expectations.

Compared with 71.75 points, 73.68 points, 77.02 points, 79.32 points, 80.59 points, and 78.81 points from 2017 to 2022, the satisfaction score in 2023 ranks second in the past seven years, indicating that people's livelihood security work in the consumer field in various places is especially about rights protection. The work has been recognized by the majority of consumers.

　　The 2023 consumer satisfaction evaluation data in 100 cities shows that the satisfaction scores of male consumers and female consumers are 80.12 points and 79.71 points respectively. The survey results in the past seven years have shown that men’s scores are slightly higher than women.

From the perspective of different age groups, the differences in consumer satisfaction scores of each age group in 2023 are small. The highest score is for the 15-24 year old group (80.56 points), and the lowest score is for the 55-70 year old group (79.07 points).

For comparison, consumers are divided into four categories according to their monthly income levels: 3,000 yuan and below, 3,000-5,000 yuan (inclusive), 5,000-8,000 yuan (inclusive), and above 8,000 yuan. It can be found that the average monthly income is 5,000-8,000 yuan (inclusive). ) consumer group has the highest satisfaction score of 81.40 points.

　　The relevant person in charge of the China Consumers Association pointed out that the rankings of the 100 cities evaluated were generally stable, and the satisfaction scores of 47 cities improved. The city score performance and the number of improvements were both better than in 2022.

Except for a few cities, cities in the east and south and cities with a high level of economic development scored higher than those in the central and western regions and cities with average economic development; the eastern region accelerated the improvement in consumer satisfaction, the central and western regions accelerated their catching up, and the cities The point difference has decreased.

Wuxi, Hangzhou, Foshan, Suzhou, Qingdao, Yantai, Shenzhen, Nanjing, Beijing, and Yichang ranked first to tenth among 100 cities in terms of comprehensive consumer satisfaction scores.

　　The total retail sales of consumer goods is an important economic indicator used to observe the scale and geographical distribution of the consumer goods market and judge the impact of consumer demand on economic operations.

After dividing 100 cities into four categories: more than 400 billion yuan, 200 billion to 400 billion yuan, 100 billion to 200 billion yuan, and less than 100 billion yuan, it was found that the total retail sales of consumer goods in 2023 will be 4 The consumer satisfaction score of urban agglomerations with more than 100 billion yuan is the highest, at 84.31 points, and it has increased by 2.46 points compared with the score in 2022, which is the most significant increase.

The results of urban consumer satisfaction evaluation for seven consecutive years show that cities with higher total retail sales of consumer goods have relatively higher consumer satisfaction scores.

　　The relevant person in charge of the China Consumers Association said that based on the results of urban consumer satisfaction evaluation for seven consecutive years, the comprehensive score of consumer satisfaction is relatively stable and the overall trend is upward.

Local party committees and governments, relevant departments and all sectors of society have worked together to continue to stimulate consumption vitality, strengthen consumption expectations, and boost consumer confidence. Consumer feedback has been good.

　　In response to the people's livelihood demands reflected in the 2023 consumer satisfaction evaluation results, the China Consumers Association put forward five suggestions: First, persist in seeking progress while maintaining stability, promote stability through advancement, continue to optimize the consumption environment, and consolidate the resilience of urban development; second, persist in Take multiple measures, pay equal attention to quality and efficiency, continuously enrich consumer supply, and meet consumers' daily consumption needs, quality upgrade needs and personalized consumption needs; third, practice the concept of people first and consumer first, and create efficient and convenient public services for rights protection System and social co-governance system to strengthen the effectiveness of consumer rights protection; fourth, focus on city brand building and management to stimulate new momentum for urban construction and development in the digital era; fifth, boost consumer confidence expectations, stimulate consumption enthusiasm in an orderly and orderly manner, and steadily expand residents’ income , so that residents dare to consume, are willing to consume, and enjoy quality consumption.

　　In the next stage, the China Consumers Association will notify the cities under evaluation of the specific evaluation results of each city in batches, and organize local Consumers Association to further improve consumer satisfaction in the cities under evaluation through expert evaluation, consumer research, big data analysis, etc. Conduct in-depth research to provide strong support for promoting the construction of a safe consumption environment, improving consumer rights protection systems and mechanisms, and improving consumer satisfaction.

Source: China Consumers Association website