This year's government work report proposed that "actively cultivate new consumption growth points such as smart homes, entertainment and tourism, sports events, and domestic 'trendy products'." Smart homes were listed at the top, attracting people's attention.

　　"Smart home is a new track for expanding domestic demand and stabilizing growth, and will replace traditional home furnishings and become a new point of great potential." Zhou Yunjie, deputy to the National People's Congress, chairman and CEO of Haier Group, submitted a proposal at this year's National Two Sessions Suggestions on strengthening the top-level design of the smart home industry are proposed, and it is proposed to learn from the leading role of the national top-level overall layout in the rapid rise of new energy vehicles to promote the accelerated development of smart homes.

This also reflects the voice of the industry.

　　The industry will usher in a rapid explosion

　　According to data from the Ministry of Industry and Information Technology, the size of the smart home market increased from 260.8 billion yuan to 650 billion yuan from 2016 to 2022, with an average annual growth rate of over 16%. It is expected to exceed 715 billion yuan in 2023, becoming the main factor supporting the continued growth of the home appliance market. power.

　　At the same time, China's smart home penetration rate has reached 13% in 2022. It is expected that after this number reaches about 15% to 20%, the industry will usher in a rapid explosion.

　　“It is expected to double in the next 3 to 5 years, which will lead to the rapid development of related industries such as smart home appliances and home decoration with a scale of nearly 5 trillion yuan. With the process of high-end industry, the future market size will be even greater. " Zhou Yunjie said.

　　"From the perspective of industrial development, the two major industries of smart home and new energy vehicles are regarded as new opportunities in new consumption areas." Zhou Yunjie said, comparing the rapid rise of the new energy vehicle industry, it is not difficult to find that the top level of the country The overall layout has played a key leading role: the country has successively issued two medium- and long-term plans for new energy vehicles, clarifying strategic goals such as new energy vehicles accounting for more than 20% of new car sales, and cultivating important industries such as autonomous driving and charging and swapping. The application scenarios have led the integration of the country's overall policies, industries, and technical resources, which have important reference significance for the development of smart homes.

　　Zhou Yunjie found in his research that currently in the smart home industry, places with good industrial foundations such as Guangdong and Zhejiang have introduced smart home industry plans, but they focus on supporting local companies and resource investment is relatively scattered, which is not conducive to the global competition of my country's smart home industry. The construction of force.

　　Therefore, Zhou Yunjie proposed in his proposal that the National Development and Reform Commission should take the lead in researching and formulating a 3-5-year development plan for the national smart home industry, taking increasing market penetration and cultivating new scenarios as strategic goals for the development of the smart home industry, and guiding the entire smart home industry. Accelerate development.

　　Give birth to new industries and new technologies

　　"As early as the budding period of the smart home industry, industry companies mainly focused on the evolution of home appliance-related functions to improve user experience. With users' higher requirements for life and technological advancement, the focus of industry leading companies has also changed from the past. 'Product' turns to 'scenario'." Zhou Yunjie said.

　　He believes that the new scenario of smart home drives the supply and demand ends to form a close innovation ecosystem, which can give birth to new industries and new technologies, accelerate the cultivation of new productivity, and thus help China's smart home industry drive the entire industry chain to achieve global leadership.

　　"From the perspective of a new industry, currently, smart home devices have gradually realized normalized monitoring of users' diet and daily life by combining professional health knowledge bases and large model algorithms in the AI ​​vertical field." Zhou Yunjie said that relevant smart home devices can monitor high-end users. Screening and assessment of early health risks for the elderly such as blood pressure, hyperglycemia, and hyperlipidemia at home, coupled with intervention services such as healthy diet recommendations and effective sleep aids, can effectively extend the time for the elderly to take care of themselves at home and improve their quality of life.

Home health management empowered by smart homes will be an important support for the development of the silver economy.

　　"From the perspective of new technologies, smart home is an important application scenario for key technologies such as artificial intelligence and chips, and is an important new support for achieving high-level self-reliance and self-improvement." Zhou Yunjie believes that new scenarios such as smart home care for the elderly and health management will provide great opportunities for AI. The industrialization of independent research new technologies such as models and intelligent sensing has provided demand traction.

　　Industry research data shows that smart homes have become the largest source of demand for multiple types of AI sensors, accounting for approximately 40% of the total demand for sensors with voice recognition and more than half of the total demand for sensors with 3D machine vision.

　　"At present, the cultivation of new smart home scenarios in China mainly relies on the strength of the market and leading enterprises, and relevant targeted support measures are insufficient." Zhou Yunjie suggested that a policy system to support the entire smart home industry chain be introduced, and the resources of national and local governments and large enterprises should be integrated. A certain proportion of joint investment will be made to focus on cultivating new application scenarios such as home health care and comprehensively enhance the international competitiveness of the smart home industry.

　　“With users’ unremitting pursuit of a better life, Internet of Things-related industries and technologies have also been continuously developed. The potential of the trillion-dollar smart home industry in the future will also be accelerated, which will not only drive the high-quality development of our country’s economy and become a strong consumption growth It will further strengthen the global competitiveness of my country's smart home industry." Zhou Yunjie said.

　　Ding Junjie (Source: Workers Daily)