This year’s government work report proposes “vigorously developing cultural industries” and actively cultivating new consumption growth points such as “entertainment and tourism”.

Focusing on how to promote the high-quality development of the cultural tourism industry, convert traffic into stock, turn "first-time customers" into "repeat customers", and seize this "wealth", so that the prosperity of one industry can drive the prosperity of all industries, representative committee members have Give advice and suggestions.

　　Innovation and upgrading keep the boom in cultural tourism booming

　　"During the New Year's Day and Spring Festival this year, the tourism boom that traveled south and north, and traveled west and east fully demonstrated the good momentum of China's economy to achieve a new take-off." Member Han Baojiang, a professor at the Central Party School (National Academy of Administration) said that the number of cross-regional personnel movements in the whole society during the Spring Festival holiday With a total of 2.293 billion visitors, this magnificent scene reflects the Chinese people’s strong family, friendship, hometown love, as well as “poetry and distance”, and shows the vitality and strong energy of the Chinese economy.

　　From the snowflakes in Erbin to the "flowers" in Shanghai, from the hairpins in Quanzhou to the waves in Sanya, the popularity of cultural tourism has continued throughout the past year and into the Spring Festival, contributing to the "hot" consumer trend.

　　How to continue this trend?

Commissioner Dai Bin, President of the China Tourism Academy, said that we should promote the high-quality construction of tourist destinations from the aspects of structure and comprehensive system, improve the construction of transportation infrastructure such as aviation, railways, highways, airports, and docks, and at the same time optimize the business environment and public services and strengthen market environment governance.

　　Representative Wu Guoping, chairman of Wuxi Nianhuawan Cultural Investment Development Co., Ltd., suggested that under the guidance of a high-quality development model, the cultural tourism industry needs to change momentum and use technological innovation to improve efficiency, so as to promote traditional cultural tourism to move towards digital cultural tourism. , forming new productive forces.

　　Expand space to promote performance economy to take advantage of the trend

　　In the first three quarters of 2023, the box office revenue of the national performance market reached 31.54 billion yuan, an increase of 84.2% compared with the same period in 2019.

How can the performance economy take advantage of the trend?

Commissioner Wang Ning, president of the National Center for the Performing Arts, suggested that we should comply with market demand and create more competitive and attractive hit works.

　　"It is necessary to break through the limitations of performance space, organically integrate performing arts with tourism, exhibition industry, entertainment industry, etc., to create immersive and interactive performance projects. Multi-level development of derivative products related to performing arts, integrating new business formats, new Products, new styles and new consumption will be organically integrated to cultivate new consumption hotspots, highlights and growth points." said Commissioner Wang Ning.

　　Committee member An Ting, chairman of Hiken International Culture Group, suggested encouraging and guiding social capital to participate in the content creation, production and operation management of new performing arts spaces; supporting various localities to make full use of industrial sites, old factories, shopping malls, office buildings, etc. to provide more performance companies creative and performance space.

　　In recent years, "performance + tourism" real-life performances have rapidly "spread" in various scenic spots and are favored by tourists.

Zhu Dingjian, chairman and CEO of Mission Hills Group, said that live-action performing arts projects require large investments and long return cycles. It is recommended to establish a special industry support fund to encourage more companies and individuals to invest in the innovation and development of the cultural tourism industry.

　　Integrated development creates new consumption scenarios

　　Over two months, nearly 100 games were held, attracting 3.38 million visitors, and the number of online views exceeded 10 billion... Last year, the "Village Super League" event became popular, driving the rapid development of the "rural sports + national culture" model.

　　“Tourists have increasingly higher requirements for emotional value, allowing cultural tourism consumption to further develop in the direction of spiritual consumption.” Representative Tang Yueqiang, director of the Standing Committee of the People’s Congress of Qiandongnan Miao and Dong Autonomous Prefecture, Guizhou Province, told reporters that “Village Super” and “Village Super” "BA" shows the colorful national cultural life of Guizhou. The simple folk customs and rich emotions are the key to impressing tourists.

This year, Qiandongnan Prefecture plans to achieve "big competitions at important nodes, small games on weekends, and frequent exchange games for foreign teams", continue to promote the in-depth integration of national culture, food culture, music culture and sports culture, and further create rural revitalization and regional development New engine.

　　Representative Xia Hua, chairman of Yiwen Group, suggested supporting the creation of a new consumption scenario integrating business, travel, culture and sports, and making cultural experiences such as handicrafts an important part of the new scenario to promote the growth of cultural consumption.

Promote the in-depth integrated development of "intangible cultural heritage + tourism", support various regions in creating a number of tourist attractions, characteristic towns, national fashion blocks, etc. with local characteristics, and encourage the construction of cultural heritage sites that integrate intangible cultural heritage display experience, tourism, leisure and entertainment functions Tourism integration industry.

(This newspaper, Beijing, March 11)

　　Su Mo and Xu Xinxing (Source: Workers Daily)