Make more efforts to release new consumption potential (Government of a Great Power)
Consumption is an important engine of economic growth.
In 2023, China's final consumer spending will drive economic growth by 4.3 percentage points, and the fundamental role of consumption will become more significant. The booming development of new consumption has become a highlight.
Representative members said that this year we should further target new consumption demands and trends, cultivate and expand new types of consumption, and promote stable growth of consumption.
New consumption is becoming increasingly popular
"Erbin" is popular, "national trend" is hot, green consumption is more popular... New consumption continues to develop and has become a hot topic among representatives.
Guo Zhengyao, deputy to the National People's Congress and secretary of the Party Committee of Tongguan Town, Mojiang Hani Autonomous County, Pu'er City, Yunnan Province, said that Tongguan Town was once an important stop on the Ancient Tea Horse Road.
As the popularity of cultural tourism consumption rises, walking on the Tea Horse Road, drinking old Pu'er tea, and soaking in natural hot springs are becoming more and more popular among consumers, which has effectively promoted the development of industries in the town and increased the income of farmers.
In the past year, the Chengdu Universiade and the Hangzhou Asian Games were successfully held, and "Village Super" and "Village BA" became popular and "out of the circle".
Wei Jun, a member of the National Committee of the Chinese People's Political Consultative Conference and director of the Audit and Quality Management Department of Guangxi Sports College, said that the cultural experience of sports events and sports IP derivatives are becoming consumption hot spots, especially the rise of rural sports events, promoting local B&B and catering consumption, and providing economic benefits. Growth has been given new impetus.
Online retail sales will reach 15.42 trillion yuan in 2023, a year-on-year increase of 11%. China has become the world's largest online retail market for 11 consecutive years.
Zhang Jian, a member of the National Committee of the Chinese People's Political Consultative Conference and vice chairman of the Hunan Provincial Committee of the Chinese People's Political Consultative Conference, believes that online shopping, mobile payment, and online and offline integration have become distinctive features of new consumption. The development of these new business formats and new models has effectively satisfied consumers' personalized and diversified needs and released consumption potential.
Zhang Yichen, a member of the National Committee of the Chinese People's Political Consultative Conference and chairman and CEO of CITIC Capital, noted that the consumption of "pleasant consumption" and domestic "trendy products" is becoming more and more popular. "New consumer preferences are promoting enterprises with innovation advantages, channel resources, and supply chain control capabilities." Consumer companies are growing rapidly, and we pay close attention to investment opportunities in related fields and have already invested in a number of projects."
Effective supply is accelerating to keep up
Consumer demand continues to escalate, and effective supply is accelerating to keep pace.
Zhong Bo, deputy to the National People’s Congress and chairman of Jimi Technology, said that in the face of the increasingly strong demand for green smart home appliances, the smart and green transformation of the home appliance industry is accelerating. “Relevant departments have introduced a number of policies and measures to strengthen the supply of green products.” Next, we should further improve the standards, certification, and labeling systems for green smart home appliances to provide consumers with higher-quality green smart home appliances."
"Last year, China's new energy vehicle production and sales accounted for more than 60% of the global share. Such achievements are remarkable." Wang Qi, deputy to the National People's Congress and chairman of Sichuan Qiyang Automobile Group, said that as a company mainly engaged in the automotive service industry, Qiyang Automobile He has been paying attention to the electrification, intelligence, networking and sharing trends in the automobile industry, promoting the in-depth integration of industry, academia and research, and improving the technological content of products. "I believe that the transformation and upgrading of the industry will boost automobile consumption and add vitality to economic development."
"Recently, there has been a rise of 'national specialty products' on the Internet. 'Hidden specialties' such as Gansu white shrimp, Heilongjiang cranberry, Sichuan caviar, Xinjiang salmon, etc. have surprised consumers one after another." Member of the National Committee of the Chinese People's Political Consultative Conference, Jiangxi Provincial Market Supervision and Administration Bureau Deputy Director Tan Wenying said that with the rapid development of tourism, the consumption of "local specialties" is heating up.
Various localities can carry out special souvenir evaluation activities based on local realities to guide the differentiated and characteristic development of local enterprises, strengthen brand building, and improve product quality.
There is still a lot of room for growth
How to further cultivate and expand new consumption?
Representative members believe that policies to promote digital consumption, green consumption, and healthy consumption should be implemented, and new consumption growth points such as smart homes, cultural entertainment and tourism, sports events, and domestic “trendy products” should be actively cultivated.
Tian Xuan, deputy to the National People's Congress and deputy dean of Tsinghua University PBC School of Finance, suggested that the role of the competent government should be better played, and according to the development and changes of new consumption patterns and new business formats, speed up the adjustment and improvement of the consumption statistics monitoring system, and enhance the consistency of macro policy orientations , continue to increase efforts to promote consumption.
Li Chuyuan, deputy to the National People's Congress and chairman of GPHL, believes that digital consumption is an important part of promoting the development of new consumer markets. We should follow the development trend of the digital economy and rely on digital technology to innovate consumption models and enhance consumer experience. "GPharma Group will continue to practice Adhering to the concept of 'fashionable traditional Chinese medicine', supported by advanced technology, we adopt a marketing model that is easy for young people to accept, and launch more high-quality health products."
"To cultivate and expand new cultural tourism consumption growth points, we must strengthen the integration of tourism resources and better meet tourists' needs for cross-regional characteristic tourism routes." Han Qian, a member of the National Committee of the Chinese People's Political Consultative Conference and chief accountant of Hebei Tourism Investment Group Co., Ltd., said that we should promote The business formats are diversified and integrated, focusing on the empowerment of technological innovation, promoting the construction of the tourism transportation system, improving the level of public services, and bringing better travel and play experiences to tourists.
Yao Jinbo, deputy to the National People's Congress and chairman and CEO of 58.com, believes that there is still a lot of room for growth in new consumption.
We should further protect and improve people's livelihood, and continue to enhance the people's consumption willingness and ability.
Create a more secure and comfortable consumption environment and more effectively transform residents’ potential consumption needs into actual consumption behaviors.
(Our reporters Gao Qiao and Gong Wenjing participated in the interview)
Gao Qiao and Gong Wenjing participated