China News Service, Beijing, March 9th: "New consumption growth point", where is the new?
Author Zhang Yangbin Liu Zijin
"Improving people's consumption experience" "employment, income growth and consumption need to be considered comprehensively" "the proportion of spiritual and cultural consumption continues to increase"... This year's two sessions across the country, consumption has become a hot topic, and "new consumption growth points" have attracted much attention.
The government work report mentioned that "actively cultivate new consumption growth points such as smart homes, entertainment and tourism, sports events, and domestic 'trendy products'".
In an interview with a reporter from China News Service, several representatives said that this reflects the people's pursuit of a higher and updated quality of life and their need for spiritual and cultural consumption. It will drive the development of the entire upstream and downstream industry chain, and the prospects are promising.
Smart home: a new track that changes life scenes
"In the past, companies defined products, but now the development trend is for consumers to define products and usage scenarios." Zhou Yunjie, deputy to the National People's Congress and chairman of the board of directors of Haier Group, believes that smart homes will bring changes to life scenes and improve the quality of life.
Zhou Yunjie said that the development of the smart home industry will bring growth to the entire industry and is a new track.
"The first is the home decoration and home appliance industry, which will subsequently drive the development of the materials industry." He explained that what consumers need is not just a single home appliance or home product, but a complete home scene, such as smart living rooms, smart bathrooms, etc.
In Zhou Yunjie’s view, the application of artificial intelligence can bring more humanized conveniences to smart homes, especially progress in the direction of aging.
“Smart aging is to create a simple and comfortable living scene for the elderly.”
Entertainment and tourism: a new engine driving industrial renewal
In 2023, the cultural tourism market will continue to heat up.
Tickets for dramas and concerts are hard to come by, and Zibo and "Erbin" hit the screens one after another.
Dai Bin, a member of the National Committee of the Chinese People's Political Consultative Conference and president of the China Tourism Academy, said that the vitality of the cultural tourism market will be further unleashed and the related industries will be updated and improved.
On December 15, 2023, the launch ceremony of the Internet celebrity Snowman's return trip "A Message from the Snowman to the Asian Winter Games" was held at the Harbin Music Park in Heilongjiang.
Photo by Zhao Yuhang
"With the improvement of living standards, people's consumption demand in the spiritual and cultural fields will continue to grow." Dai Bin said that activating consumption, industrial prosperity, and promoting employment are organically combined. It is necessary to expand new consumption according to the new needs of the people. field.
In recent years, the emerging ice and snow tourism, summer tourism, ocean tourism, etc. have also driven the development of the manufacturing industry. "For example, cruise tourism continues to be popular, accelerating the optimization and upgrading of high-end manufacturing, and the first domestically produced large-scale cruise ship - 'Aida·Modu'" It was delivered in November last year, and there are many large-scale cruise orders on the way." Dai Bin said that "one industry thrives" in cultural tourism, and the resulting linkage of various chains such as R&D, manufacturing, and distribution will drive "all industries to prosper."
Sports events: a new driving force to promote the integration of sports and tourism
The Chengdu Universiade, the Hangzhou Asian Games, the "14th Winter"... While professional athletes are sweating on the field, rural sports such as "Village BA" and "Village Super" are also "out of the circle" one after another.
"Sports events are not only events for professional athletes, but also must exert multiple values to drive local economic development." Bao Mingxiao, a member of the National Committee of the Chinese People's Political Consultative Conference and executive director of the China Sports Policy Research Institute at Beijing Sport University, said that more sports enthusiasts "will follow "Traveling for events", sports elements play an important role in creating a mid-to-high-end leisure and vacation tourism product structure.
Bao Mingxiao believes that the development of sports events, especially rural sports events, should focus on characteristics, make good use of unique local sports resources, and continue to innovate.
He took Guizhou Duzhu Piao as an example. "After discovering local characteristics, we will conduct overall planning to form a sustainable event or festival."
Domestic “trendy products”: leading new trends in lifestyle
During the Spring Festival this year, Caoxian County, Shandong Province became popular. Topics such as "Caoxian County sold horse-faced skirts worth 300 million yuan (RMB) and the supply is still in short supply" were on Weibo's hot searches one after another.
From traditional food to clothing, "lights of domestic products" emerge one after another.
Sour plum soup is prepared in traditional Chinese medicine pharmacies and cheongsam dresses are made in the vegetable market, which has become a hot topic among young people.
On March 4, 2024, consumers choose horse-faced skirts in the exhibition hall of a Hanfu base in Caoxian County, Shandong Province.
Photo by China News Service reporter Liang Ben
"The combination of culture and industry can lead to better implementation." Wang Xuedian, member of the Standing Committee of the National Committee of the Chinese People's Political Consultative Conference and dean of the Institute of Advanced Confucian Studies at Shandong University, believes that culture cannot just stay at the advocacy level. Through the cultural industry, "innovation" and "intention" can become people's Only a part of daily life can have long-term vitality.
Wang Xuedian said that "New Chinese style" has changed from tradition to popularity, from a niche to a mass audience, and the economic value and industrial vitality brought by this will definitely be more prosperous and better.
(over)