China News Service, Beijing, March 8 (Reporter Pang Wuji) A report released by accounting firm PricewaterhouseCoopers on the 8th showed that as the mainstay of the traditional passenger car aftermarket business, China's passenger car maintenance business will decline in 2023. Reaching a scale of approximately 1.1 trillion yuan (RMB, the same below).
The market size is expected to achieve further growth in the future.
With the rapid development of China's automobile industry, the scale of the automobile aftermarket maintenance industry has expanded rapidly.
The "White Paper on Digitalization of China's Passenger Car After-Sales Maintenance Market" released by PwC that day shows that diversification, strong competition, and digitalization will gradually become the three important trends in the future development of the automobile maintenance business. Digitalization will play an important role in the after-sales maintenance business. Play the role of "multiplier".
The report points out that with changes in the macro environment, China's passenger car maintenance market has seen two major trends: structural change and model innovation.
Structural changes are mainly reflected in the rapid growth of the new energy maintenance market size, the substantial increase in the output value of sheet metal spraying and new energy-related maintenance business (such as electrical and electronic system maintenance).
The "extensive" operation of fuel vehicle maintenance business under the past distribution model has faced challenges. The traditional "passive waiting" maintenance business model can no longer adapt to the fierce market competition environment.
The report points out that a new service model that is customer-centered and focuses on online operations is gradually emerging in the market.
The core process of maintenance business includes three major links: recruitment, in-site maintenance, and car owner maintenance.
The report said that car companies have a natural need for profitability, so they focus first on the output value of maintenance business.
For car companies, the focus of improving maintenance output value is to focus on improving car owner loyalty, after-sales recruitment conversion rate, and car owner satisfaction on the premise of increasing the user base as much as possible (affected by sales/ownership).
Jiang Yiming, partner of PwC’s Strategy& China digital growth business, said that leading car companies have begun to use digital means to improve internal operational efficiency and operational sophistication, thereby improving user experience and thus increasing the output value of maintenance business.
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