China News Service, Nanning, March 8th: "March 8th Festival" boosts "her economy" and handmade experience is popular
Author Yu Jing
With the International Women's Day approaching, the "her economy" is heating up, and many businesses are digging into the female consumer market.
In recent years, with the increasing demands of female consumers, there has been an obvious trend of "pleasing oneself" awareness. Salon experience activities such as floral arrangements and baking that add a sense of ritual by hand have emerged in Guangxi.
The reporter saw at a flower wholesale market on Qixing Road, Nanning City, Guangxi on the 7th that there was a bustling crowd of consumers coming to buy flowers. Some stores launched "March 8th Festival" themed bouquets, and the new feature is that consumers can package and "match" the bouquets themselves. The flower arrangement experience service is favored by consumers.
"Girls pay more attention to the sense of ceremony and atmosphere. This time we provide various types of bouquet packaging bags and small baskets, so that girls can experience the charm of 'homemade' bouquets with their own hands." Huang Wenfen, a flower wholesaler in Nanning, said that in order to meet the needs of local enterprises In order to meet the flower demand of merchants, on the eve of the March 8th Festival, she stocked up in advance and ordered thousands of bouquets of different varieties from Kunming, Yunnan, to cope with the surge in orders.
On March 7, citizens purchased flowers at a flower wholesale market on Qixing Road, Nanning City, Guangxi.
Photo by Yu Jing
In Huang Wenfen’s view, customized bouquets that fit the festive atmosphere can make female consumers feel valued.
Buying flowers adds a "pleasant" experience to life, making it easier for consumers to pay.
According to previous surveys by Accenture, China has nearly 400 million female consumers aged 20 to 60, who control up to 10 trillion yuan in consumer spending every year.
Also digging into the sense of ritual is Li Qiuting, a post-90s generation. She runs a handmade manufacturing studio in Nanning City and provides door-to-door handmade team-building services all year round.
During this year's March 8th Festival, she launched products such as "Handmade Leather Roses" and "Eternal Flower" scented candles, which were loved by women.
Li Qiuting said, "Nowadays, girls pay attention to the sense of ritual. Our leather roses, leather keychains, immortal flower diffuser stones, etc. can all be made by hand. Customers can carry them with them, which adds a sense of ritual."
According to her observation, as consumers pay more and more attention to spiritual culture, hand-made experiences with rich forms can make people gain a sense of creation and at the same time shorten the distance between people, which satisfies many needs. Corporate team building needs.
Recently, Quest Mobile released the "2024 "Her Economy" Insight Report", which shows that the consumption power of the female group continues to improve, among which young mothers have outstanding consumption power, and both "self-pleasant consumption" and family consumption are promoted.
As women’s status in the family increases, the consumption scene of parent-child interaction becomes more popular during the Women’s Day.
Kneading, rolling and shaping the dough, the parent-child scene of mothers and their children wearing chef uniforms making Chinese pastries together was staged at the Nanning Iron Girl Baking Center.
Li Zhuoting, the person in charge of the store, said that the bookings for baking teaching experience during the "March 8th Festival" were full, so they increased the number of activities to ensure customer experience.
In addition, in order to fit the festive atmosphere, Li Zhuoting also launched the "Steamed Bun Rose" making experience. Edible rose-shaped steamed buns can be tied into bouquets, which is novel and interesting. Customers took photos and shared them after making them.
Li Zhuoting said, "The baking scene is highly interactive, and parents and children can complete the parent-child experience of making delicious food together, allowing many mothers to achieve both raising their children and 'pleasing themselves'." (End)