The second generation of "returnees" tea explores new paths: I hope tea culture will be as popular as coffee culture

　　China News Service, Fuzhou, March 7 (Ye Qiuyun) Fuzhou in March is full of spring.

The Fuzhou Jasmine Cultural Experience Center, located in the "Heart of Minjiang River", a new landmark in Fuzhou city, attracts an endless stream of tourists.

　　“When you see an opportunity, just keep doing it.” Speaking of setting up a number of tea spaces and jasmine cultural experience halls in Fuzhou, Vice President of Fujian Chunlun Group Co., Ltd. (referred to as “Chunlun Group”) and Fuzhou Fuyuan Culture Media Co., Ltd. Fu Xiaoping, chairman of the company, told a reporter from China News Service that "persistence" is an excellent quality she learned from her parents.

On March 5, Fu Xiaoping, vice president of Fujian Chunlun Group Co., Ltd. and chairman of Fuzhou Fuyuan Culture Media Co., Ltd., displayed the beauty product-Jasmine in the Fuzhou Jasmine Cultural Experience Hall located in the "Heart of Minjiang River" in Fuzhou City, Fujian Province. spray.

Photo by China News Network reporter Ye Qiuyun

　　“Fuzhou is my root”

　　As the "second generation of tea" from a tea-making family, Fu Xiaoping can never forget her childhood life.

"When I was a child, a large number of jasmine tea factories in Fuzhou closed down, and jasmine tea was in dire straits. In order to compete for reputation, my father and uncle, who were skilled in making tea, often carried loads of tea along the street to sell it, leaving early in the morning and returning home late."

　　"My father taught us since childhood that we should know where our roots are." After receiving a master's degree in Chinese-English Translation and Interpretation from the University of Edinburgh in the UK in 2014, Fu Xiaoping returned to Fuzhou.

"This place (Fuzhou) is my root. When I went to study at the University of Edinburgh in the UK, I knew that I would definitely return to China for development."

　　When she first returned to China, Fu Xiaoping rejected her father's "arrangement" and worked in an educational institution for nearly three years.

In the end, she could not resist her father's persuasion and became the international manager of Chunlun Group in 2017.

　　"Promote Chinese tea culture to the world"

　　At that time, it was a good time for Chunlun Group to expand its market overseas. Fu Xiaoping, who had overseas study experience, discovered that coffee was more popular among young people than tea abroad.

　　As one of the three major beverages in the world, coffee, cocoa and tea are the main beverages popular in the world.

Fu Xiaoping couldn't understand why coffee, which is only a century old, is more popular among young people than tea, which is thousands of years old.

She secretly made up her mind: "Put jasmine tea and Chinese tea culture to the world. I hope that tea culture can be as popular as coffee culture and be loved by young people."

　　Tea milk, tea coffee, tea wine... Fu Xiaoping began to research new products, and integrated tea culture with tourism, creative design, science education, social networking, photography, exhibitions, literary fairs, literary creation and other industrial forms, using the sharing economy , live broadcast e-commerce, Internet celebrity economy and other models, promote "tea culture +" and "cultural creativity +", and vigorously develop new tea culture creative economy formats such as tea culture online education, tea art creation and performance.

　　In recent years, Fu Xiaoping has continued to explore the international market: participating in Sino-foreign economic, trade and cultural exchange activities such as the "Fujian Tea World Tour" and "Fujian Tea Maritime Silk Road Tour", and establishing the Chunlun French Branch and the South African Tea Culture Communication Station.

　　"The city meets tea, tea talks to people, and people get to know each other." As written on the wall of the "Heart of Minjiang River" Fuzhou Jasmine Cultural Experience Center, Fuzhou jasmine tea is praised by tea lovers as "the taste of Chinese spring." The scent of jasmine tea begins to spread all over the world again.

　　Fu Xiaoping, who has short hair, is smiling.

She told reporters that Chunlun Jasmine Tea can be drunk in top Michelin restaurants, French Coffee Pushkin, Armani counters, Mavrommatis restaurants and other places in Paris, France.

The picture shows Fu Xiaoping (first from right) at the Fuzhou Jasmine Cultural Experience Center asking employees about the operation of the experience center.

Photo by China News Network reporter Ye Qiuyun

　　Old skills need new heirs

　　In the process of Fuzhou jasmine tea going to the world, overseas Chinese have played an important role.

Fu Xiaoping's father and chairman of Chunlun Group, Fu Tianlong, said in an interview that in the early years when overseas Chinese went to Nanyang, this "scented piece" was a nostalgia they could not forget; now, overseas Chinese will also buy some jasmine tea when they return to Fuzhou to visit relatives. Take it overseas, give it to relatives and friends, and become a recommendation ambassador for Chinese tea.

　　Fuzhou is the birthplace of jasmine tea and is known as the "Hometown of Jasmine Tea in China".

Today, Fuzhou's jasmine cultivation and tea culture system has been selected as a globally important agricultural cultural heritage. Traditional Chinese tea-making techniques and related customs, including Fuzhou's jasmine tea scenting technology, have also been selected into the UNESCO Representative List of Intangible Cultural Heritage of Humanity. .

　　For thousands of years, Fuzhou people have used their craftsmanship to blend the fragrance of jasmine flowers and tea to create fragrant and elegant jasmine tea.

Chunlun Group has now become a leading jasmine tea enterprise in Fuzhou and a well-known brand inheriting jasmine tea in China.

Recently, the Ministry of Commerce, the Ministry of Culture and Tourism and other Chinese departments announced the third batch of "Chinese Time-honored Brands" list, and the "Xiexingzheng" brand under Chunlun Group was included.

　　"Following up, we will apply for the representative inheritor of the intangible cultural heritage project of 'Fuzhou Jasmine Tea Scenting Craft'." Fu Xiaoping, who calls herself a "youth-preserving artist", said that to better explore overseas markets, it is important to recruit overseas talents. step.

　　Chunlun Group cooperates with the Confucius Institute at Durban University of Technology in South Africa to invite students to intern at the company.

Fu Xiaoping said: “Only by allowing more people to join this industry and fall in love with Fuzhou jasmine tea can it be passed on better.” (End)