The holiday consumption boom surges and the economy continues to improve, demonstrating vitality

　　During the Lantern Festival, traditional consumption items continue to be popular across the country, and new festival methods are constantly being introduced.

Various regions are keeping up with consumption hot spots. From improving atmospheric conditions to providing considerate services, cultural tourism consumption continues to rise, injecting strong impetus into the economy's continued improvement.

　　At the folk lantern festival in Luoyang Sui and Tang Botanical Gardens, the dazzling array of lanterns, romantic and dazzling iron flower performances and other activities attracted many tourists to stop and watch; Beijing Haidian Theater launched the "Dragon and Tiger Leaping" Lantern Festival ethnic concert, presenting "blowing, pulling, playing and playing" " and other classic works, bringing audio-visual feasts to the audience; Beijing Nanchizi Art Museum continues traditional customs and provides visitors with customized river lanterns, which visitors can place in the pool in the courtyard with their own hands to pray for themselves and welcome the new year. …

　　Data released by a tourism platform shows that the search volume for words related to Lantern Festival, lantern festivals and amusement parks has increased rapidly on the platform in the past week, ranking among the top five hot words on the entire platform. As of February 23, the sales of tickets to national scenic spots during this year’s Lantern Festival increased by 90% year-on-year. Traditional Folk activities have driven the popularity of tourism in Guangdong, Fujian and Guangxi.

　　“The hot spots and highlights of holiday consumption not only reflect the increasing proportion of service consumption and leisure consumption with economic development, but also demonstrate the potential, vitality and resilience of my country’s consumer market, which will further enhance market confidence, strengthen expectations, and promote Consumption has shifted from recovery to continued expansion," said Chen Lifen, a researcher at the Institute of Market Economics, Development Research Center of the State Council.

　　The Ministry of Commerce has designated 2024 as the "Year of Consumption Promotion" and adheres to the two-wheel drive of "policies + activities". While promoting the introduction of a series of policies and measures to expand domestic demand and promote consumption, it also organizes and carries out a variety of consumption promotion activities.

　　During this year’s Lantern Festival, Zhejiang, Anhui, Hubei and other places continued to launch a series of festival-specific consumer coupons and promotions to stimulate consumption potential, release domestic demand potential, and create a happy and peaceful reunion festival for the people.

The Commerce Bureau of Haikou City in Hainan launched the city's tax exemption, and supermarkets, home appliances and other industries carried out Lantern Festival-themed promotions, triggering a festival consumption boom in the city.

Dandong City, Liaoning Province, has issued a daily limit of 1 million yuan in household appliances and catering consumption vouchers to citizens to seize favorable opportunities to effectively promote consumption expansion and quality improvement and meet the people's holiday consumption needs.

　　"Relevant departments have adopted a series of policy measures to stimulate consumption, such as issuing consumer coupons, reducing taxes and fees, etc., which have played a positive role in promoting consumption." Co-director of the Digital Economy and Financial Innovation Research Center of Zhejiang University International United Business School, Researcher Pan Helin said that the development of new consumer formats such as e-commerce and the Internet will also further expand the market's sales channels.

　　In addition, many places use digital technology, AI applications, digital twins and other technological means to show the charm of traditional culture, enrich the content and service forms of cultural tourism products, allow tourists to experience the lively atmosphere of the traditional Lantern Festival immersively, and create digital, An audio-visual feast full of three-dimensional atmosphere.

　　The live performance of punk fluorescent lion dance is lively, and the 3D puppets of the holographic cyber intangible cultural heritage theater are lifelike.

Quanzhou City, Fujian Province invited more than 50 Zigong lantern craftsmen to work together to create a digital Lantern Festival. The dragon boat lanterns named "Smooth Sailing" were brilliant, bringing an excellent Lantern Festival experience to Quanzhou citizens and tourists.

For the first time, a digital lotus lantern wishing pool was built at the event site to restore the scene of lotus lanterns from the Song and Yuan Dynasties, welcoming guests from all over the world.

　　"With the help of a series of scientific and technological means, people have begun to use multiple channels and platforms to obtain three-dimensional information on cultural tourism resources in a certain region, which has objectively increased more potential travel demand." Chen Shaofeng, director of the Academic Committee of the Institute of Cultural Industry of Peking University He said that in order to satisfy the people's rising enthusiasm for cultural tourism consumption, local governments should actively form their own cultural tourism IP, enrich the supply of tourism products, improve tourism services, open up and tap the potential of cultural tourism resources, and let the accelerated integration of cultural tourism consumption burst out with huge potential.

　　In recent times, national fashion culture has been booming, and domestic products have been widely sold. It has also injected more fashion and cultural elements into the traditional Lantern Festival, further stimulating the vitality of the consumer market.

Data shows that during the Spring Festival, residents’ demand for cultural consumption increased the most, and searches related to intangible cultural heritage consumption increased by 7.6% month-on-month.

The keyword "Hanfu" on the Meituan platform increased by 66.6% year-on-year, the transaction volume of Hanfu on Tmall increased by more than 150% year-on-year, and the transaction volume of Tang suit, ethnic costume, etc. doubled.

　　The Lantern Festival Festival in Zhengzhou, Henan Province has launched on-site interactive facilities such as Dahe Village, Zhengming Society, and Songyun Tea House. Kaifeng invites tourists to go to the Qingming Shanghe Garden to watch "The Iron Flower: The Golden Age of the Song Dynasty", "Hundred Dragons Celebrate Spring" and "National Tide Lion Dance" " and other new folk performances; Shanghai Oriental Pearl Tower produced a "Pearl Dragon Shadow, Lantern Fish Dance" themed light scene, lighting up a 22-meter large intangible cultural heritage art light scene, attracting many Hanfu enthusiasts to check in and take photos.

　　"During this year's Spring Festival holiday, the consumer market is full of flavor, vitality and popularity, and sales have grown rapidly, achieving a good start. Driven by the peak New Year consumption season and various policies and measures, the consumer market is expected to show steady growth in the first quarter." Ministry of Commerce spokesperson He Yadong said.

(People's Daily Online)