The dynamic and popular consumer market has achieved a good start

　　During the Spring Festival holiday, product sales showed many highlights, service consumption increased rapidly, and new consumption momentum was released

The consumer market gets off to a good start

　　This newspaper, Beijing, February 22 (Reporter Wang Ke) The reporter learned from the regular press conference of the Ministry of Commerce held on the 22nd: During the Spring Festival holiday, the consumer market is full of new year flavor, full of vitality and popularity, and sales have grown rapidly. Good start.

During the Spring Festival holiday, the Ministry of Commerce held activities such as the National Online New Year Goods Festival, Time-honored Brands Carnival, and Chinese New Year Products to celebrate the New Year, and guided various localities to carry out various forms of consumption promotion activities based on local characteristics.

Major business districts are booming, and the passenger flow and turnover of national demonstration pedestrian streets increased by 32.9% and 36.1% respectively year-on-year.

　　Data shows that there are many bright spots in product sales during the Spring Festival holiday.

During the Spring Festival holiday, festive products, trendy domestic products, green smart products, etc. continued to be in strong sales.

The Ministry of Commerce focused on monitoring the sales of gold and silver jewelry, sports and entertainment supplies, and communication equipment of retail enterprises, which increased by 23.8%, 15.6%, and 10.4% respectively year-on-year.

　　Service consumption is growing rapidly.

The sales of catering companies monitored by the Ministry of Commerce increased by about 17% year-on-year.

Domestic tourists spent a total of 632.687 billion yuan on travel, a year-on-year increase of 47.3%.

The movie’s box office was 8.016 billion yuan, setting a new record for the Spring Festival box office.

　　New consumption momentum is released.

Green and healthy consumption is growing rapidly.

The Ministry of Commerce focused on monitoring that instant retail sales of e-commerce platforms increased by 32.2% year-on-year. Sales of green and organic food in some large supermarket chains increased by nearly 20%. Sales of cycling equipment and ski equipment on some e-commerce platforms increased by more than 50%.

　　Rural consumption is booming.

During the Spring Festival holiday, many people choose to return to their hometowns to celebrate the New Year, which drives consumption of rural catering, tourism, agricultural products, etc. to continue to increase.

The Ministry of Commerce focused on monitoring rural online retail sales on e-commerce platforms, which increased by 16.1% year-on-year.

　　According to reports, the Ministry of Commerce will seriously organize and carry out a series of "Consumption Promotion Year" activities in the next step, implement various consumption promotion policies and measures, and promote the continued expansion of consumption.

Driven by the New Year consumption peak season and various policies and measures, the consumer market is expected to show steady growth in the first quarter.

　　On February 17, the "2024 National Online New Year Shopping Festival" came to a successful conclusion.

According to the monitoring of key e-commerce platforms by business big data, during the event, the national online retail sales were approximately 1.2 trillion yuan, an average daily increase of nearly 9% compared with last year.

Compared with previous years, this year’s Online New Year Shopping Festival has the following features:

　　More engagement.

More than 300 supporting activities were held, with more than a thousand e-commerce and distribution companies participating.

Shanghai, Guangxi, Shaanxi and other places have taken advantage of their geographical advantages to promote high-quality products from ASEAN, Central Asia and other places to connect with the Chinese market. Activities such as the "ASEAN E-commerce Theme Week", "China-Europe Railway Train New Year Goods Festival" and "Guipin Going Overseas" have introduced foreign good products. At the same time, we help domestic products go global.

　　The New Year flavor is stronger.

Tianjin, Heilongjiang, Jiangsu and other places have joined forces with e-commerce platforms to launch exclusive New Year discounts. Beijing, Hubei, Gansu and other places have launched special activities such as the "Folk New Year Festival", and Shanghai, Fujian, Yunnan and other places have held "New Year cultural and tourism special offers".

　　Renewal power is stronger.

In terms of home renewal, Zhejiang, Jiangxi, Chongqing and other places held activities such as the "Renewal Consumption Festival". Major e-commerce platforms carried out trade-in for more than 200 categories and more than a thousand kinds of home appliances. Online sales of energy-saving central air conditioners and folding screen mobile phones increased. Increases of 262.1% and 131.2% respectively; in terms of national fashion renewal, Shanghai, Anhui, Shaanxi and other places launched special sales such as "Time-honored National Fashion", and online sales of Tang suits and national fashion jewelry increased by 261% and 204.2% respectively; the scene was refreshed On the other hand, Hebei, Shanxi, Guangdong and other places have used AR and VR technologies to build large markets on the cloud, where consumers can experience the lively atmosphere of traditional markets online.

　　This is the fourth consecutive year that the Ministry of Commerce has held the "National Online New Year Shopping Festival" since 2021. It has become an online promotion brand with strong New Year flavor and significant driving effect.

Next, the Ministry of Commerce will also organize themed promotional activities such as the "Double Product Online Shopping Festival", "Several Businesses to Promote Agriculture and Celebrate the Harvest", and the "Silk Road Cloud Product E-Commerce Festival" to better meet consumer demand.

(People's Daily)