"Qi Le Long Long" glutinous rice dumplings, "Qian Long Jin Bao" sesame glutinous rice balls... "Lantern Festival Economy" is steaming
The Lantern Festival is approaching, and "Fantasy" glutinous rice balls continue to sell well
On the fifteenth day of the first lunar month, the Lantern Festival is held, celebrating the New Year with great success.
As the Lantern Festival approaches, sales of glutinous rice balls in Shanghai continue to rise.
A reporter recently visited the Shanghai market and found that this year's glutinous rice balls have "changed". They are filled with traditional sesame fillings, and their appearance is even more outstanding. Some have become the shape of gold ingots, and some have transformed into dragons...with different shapes. Tangyuan makes the "Lantern Festival Economy" steaming.
Ningbo dumpling shop sells 70,000 dumplings a day
Eating glutinous rice balls is the highlight of the Lantern Festival for Shanghainese.
It was approaching noon, just after 11 o'clock, and the Ningbo Tangtuan Store in Yuyuan Mall was already packed.
Ms. Yu, a citizen, is taking her parents to relive the taste of her childhood. The most traditional black potato dumplings, crab meat dumplings, and salty and sweet dumplings are all served piping hot. "Eat it." A mouthful of glutinous rice balls symbolizes reunion in the new year."
After an absence of many days, Ningbo Tangtuan Shop reopened last month and moved into the new store in Jiu Shi Lou, becoming neighbors with the takeaway department of Nanxiang Steamed Bun Shop.
Although the location has been moved to an alley, its popularity has not diminished.
Reporters saw at the scene that a one-meter fence needed to be pulled up at the entrance of the store during peak hours to maintain order.
Store manager Xu Zhengliu said that the store has entered its peak sales period since its opening, with more than 70,000 dumplings sold on New Year’s Eve alone. As the Lantern Festival approaches, customer traffic has begun to surge in recent days, with many customers buying 10 boxes at a time. , there are also many large orders from enterprises.
In addition to the traditional glutinous rice dumplings, the Ningbo dumpling store has newly launched this year’s limited edition "Qilelonglong" glutinous rice dumpling for the Year of the Dragon Spring Festival, which is the "king of popularity" in the store.
The reporter saw at the scene that the snow-white dragon shape is matched with red wolfberry eyes, and the sweet and delicious jujube paste filling is wrapped inside. The shape is very delicate and cute.
Xu Zhengliu said that this dragon-shaped glutinous rice dumpling is purely handmade. It takes a pastry chef more than half an hour just to carve the dragon scales and horns. Due to limited production capacity, the number was initially limited to 30 pieces per day. Later, The demand is so strong that the current supply has been adjusted to 200 to 300 per day, which has increased 10 times and is still in short supply.
The taste tends to be traditional and the shape is more unique.
As the Lantern Festival approaches, sales of glutinous rice balls continue to rise.
The reporter visited Hema Supermarket and saw that in addition to the classic black sesame glutinous rice balls, this year's shaped glutinous rice balls are very popular.
For example, there is a "Shishi Ruyi Black Sesame Rice Ball" priced at 9.9 yuan on the shelf. It is shaped like a persimmon. In addition to pleasing the taste, the orange peel and green leaves are also very photogenic. There is also a product that is exclusive to Guyibox. Hema's "Qian Long Jin Bao" sesame glutinous rice balls are hand-wrapped in the shape of a dragon and dyed with natural ingredients such as squid ink, beet powder, and pumpkin. They are both delicious and beautiful, and are also loved by many young people.
"These special-shaped glutinous rice balls have entered the top five of the 'Tangyuan best-selling list' this year, especially the persimmon persimmon Ruyi glutinous rice balls. Sales have increased by more than 5 times since February, and there will be a wave of growth in the next few days." Hema Tangyuan Procurement Personnel Zhang Limin said.
In her opinion, in the past two years, consumers' tastes are returning to tradition. Tangyuan filled with black sesame and peanuts are more popular. People pay more attention to the shape of the dumplings. Being photogenic and shareable are the "selling points" that consumers value. one.
On Dingdong.com, more than 10 types of customized and private-label handmade glutinous rice balls provide users with more choices in terms of taste, shape and price-performance ratio.
The reporter also observed that a lot of ingenuity has been added to the shape of the glutinous rice dumpling category, and various types of customized glutinous rice dumplings such as "Xianglong Xianrui" and "Golden Yuanbao" have been launched, which have been well received as soon as they were launched online.
“The Lantern Festival is approaching, and Dingdong.com is ushering in the Spring Festival’s peak order period for glutinous rice balls.” The person in charge of Dingdong.com told reporters that since the ninth day of the Lunar New Year, sales of ingredients for homemade glutinous rice balls such as glutinous rice balls, fermented glutinous rice, and glutinous rice flour have increased. , it is expected that the sales will peak on the day of the Lantern Festival, and the overall sales of the entire glutinous rice dumpling season are expected to increase by about 20% year-on-year.
Wenhui Po reporter Xu Jinghui