China News Service, February 22: The Ministry of Commerce held a regular press conference on the 22nd. Ministry of Commerce spokesperson He Yadong said at the meeting that the Spring Festival is an important traditional festival and also a peak consumption season for residents.
This year's Spring Festival has an eight-day long holiday. The consumer market is full of new year flavor, full of vitality and popularity, and sales have grown rapidly, achieving a good start.
The main highlights are as follows:
First, the activities are rich and colorful.
The Ministry of Commerce organizes activities such as the National Online New Year Goods Festival, Time-honored Brands Carnival, and Chinese New Year Celebrations, and guides various localities to carry out various forms of consumption promotion activities based on local characteristics.
Major business districts are booming, and the passenger flow and turnover of national demonstration pedestrian streets increased by 32.9% and 36.1% respectively year-on-year.
Second, there are many bright spots in product sales.
During the Spring Festival, festive products, trendy domestic products, green smart products, etc. continue to be in strong sales.
The Ministry of Commerce focused on monitoring the sales of gold and silver jewelry, sports and entertainment supplies, and communication equipment of retail enterprises, which increased by 23.8%, 15.6%, and 10.4% respectively year-on-year.
Third, service consumption has grown rapidly.
The sales of catering companies monitored by the Ministry of Commerce increased by about 17% year-on-year.
Domestic tourists spent a total of 632.687 billion yuan on travel, a year-on-year increase of 47.3%.
The movie’s box office was 8.016 billion yuan, setting a new record for the Spring Festival box office.
The fourth is the release of new consumption momentum.
Green and healthy consumption is growing rapidly.
The Ministry of Commerce focused on monitoring that instant retail sales of e-commerce platforms increased by 32.2% year-on-year. Sales of green and organic food in some large supermarket chains increased by nearly 20%. Sales of cycling equipment and ski equipment on some e-commerce platforms increased by more than 50%.
Fifth, rural consumption vitality has exploded.
During the Spring Festival, many people choose to return to their hometowns to celebrate the New Year, which has led to a continued increase in rural catering, tourism, agricultural products and other consumption.
The Ministry of Commerce focused on monitoring rural online retail sales on e-commerce platforms, which increased by 16.1% year-on-year.
He Yadong also said that in the next step, the Ministry of Commerce will seriously organize and carry out a series of activities of the "Consumption Promotion Year", implement various policies and measures to promote consumption, and promote the continued expansion of consumption.
Driven by the New Year consumption peak season and various policies and measures, the consumer market is expected to show steady growth in the first quarter.