China News Service, February 22. The Ministry of Commerce held a regular press conference on the 22nd. Ministry of Commerce spokesperson He Yadong introduced at the meeting that on February 17, the one-month "2024 National Online New Year Shopping Festival" concluded successfully. The 12 key activities of the “Consumption Promotion Year” were off to a good start.
According to the monitoring of key e-commerce platforms by business big data, during the event, the national online retail sales were approximately 1.2 trillion yuan, an average daily increase of nearly 9% compared with last year.
Compared with previous years, this year’s online New Year’s Shopping Festival has the following features:
One is higher participation.
More than 300 supporting activities were held, with more than a thousand e-commerce and distribution companies participating.
Shanghai, Guangxi, Shaanxi and other places have taken advantage of their geographical advantages to promote high-quality products from ASEAN, Central Asia and other places to connect with the Chinese market. Activities such as the "ASEAN E-commerce Theme Week", "China-Europe Railway Train New Year Goods Festival" and "Guipin Going Overseas" have introduced foreign good products. At the same time, we help domestic products go global.
Second, the festival flavor is stronger.
Tianjin, Jiangsu, Heilongjiang and other places have joined forces with e-commerce platforms to launch exclusive New Year discounts. Beijing, Hubei, Gansu and other places have launched special activities such as the "Folk New Year Festival", and Shanghai, Yunnan, Fujian and other places have held "New Year cultural and tourism special offers".
Third, the power of renewal is stronger.
This year’s New Year’s Fair focuses on three major themes to launch new promotions.
In terms of home renewal, Zhejiang, Chongqing, Jiangxi and other places held activities such as renewal consumption festivals. Major e-commerce platforms carried out trade-in for more than 1,000 kinds of home appliances in more than 200 categories. Online sales of energy-saving central air conditioners and foldable screen mobile phones increased respectively. 262.1%, 131.2%.
In terms of the renewal of national fashion, Anhui, Shaanxi, Shanghai and other places launched special sales such as "Time-honored National Fashion", and online sales of Tang suits and national fashion jewelry increased by 261% and 204.2% respectively.
In terms of scene renewal, Guangdong, Shanxi, Hebei and other places use AR/VR technology to build large markets on the cloud, where consumers can experience the lively atmosphere of traditional markets online.
He Yadong introduced that this is the fourth consecutive year that the Ministry of Commerce has held the "National Online New Year Shopping Festival" since 2021, and it has become an online promotion brand with strong New Year flavor and significant driving effect.
Next, we will also hold theme promotions such as "Double Product Online Shopping Festival", "Several Businesses to Promote Farming to Celebrate Harvest" and "Silk Road Cloud Product E-commerce Festival" to create an online promotion matrix with highlights every season and non-stop throughout the year, better Meet the expectations of consumers.