Many popular scenic spots are popular all over the world to celebrate the Chinese New Year
Tourism consumption gets off to a hot start in the Year of the Dragon
Reporter Pan Fuda
Tickets for many scenic spots are sold out, rooms in many hotels are hard to find, and inbound and outbound tourism has increased significantly... Tourism consumption during the Spring Festival holiday is booming, becoming the main force driving residents' consumption. According to the Spring Festival travel reports released by a number of travel platforms, there is a clear upgrading trend in travel consumption during the Spring Festival in the Year of the Dragon. This year, the travel market will show recovery and accelerate development.
Dragon-hunting folk custom experience tour is popular
During the Spring Festival, many scenic spots across the country are flooded with tourists, and new landmarks are built around the "dragon" element, allowing tourists to feel the profound heritage and unique charm of traditional culture while celebrating the festival.
On the morning of the first day of the Lunar New Year, Mr. Quan, a Beijing citizen, and his family visited Tiananmen Square and the Forbidden City, then went to a Western restaurant in Wangfujing to enjoy a New Year meal. In the afternoon, they went to the Longfu Temple New Year Temple Fair. Although the schedule was busy, the family had fun in it.
During the Spring Festival holiday, people go together to reunite and travel. Mafengwo platform data shows that Beijing, with its rich New Year flavor, ranks first among the most popular cities during the Spring Festival holiday. In addition to traditional popular scenic spots such as the Forbidden City, the Summer Palace, and Beijing Universal Studios, New Year temple fairs such as Longtan Park Temple Fair, Ditan Temple Fair, and Badachu Temple Fair are unprecedentedly grand, and folk customs Experience travel is hot.
There are more and more groups “traveling for the New Year”, which has strongly boosted Spring Festival tourism consumption. Meituan data shows that the scale of tourism consumption during the Spring Festival this year has increased significantly compared with the same period in 2019 and 2023, and accommodation orders for families and children have increased by more than 70% year-on-year.
Exchange between North and South to experience a different flavor of the New Year
"North-South exchange" to spend the winter, experience the characteristic small town, enjoy the lanterns and pray for blessings and visit the ancient city... During the Spring Festival holiday, tourists go further, play new things, and experience the fancy New Year.
Last Spring Festival, Ms. Gu, a white-collar worker from Beijing, and her family chose to visit Zhanjiang, Guangdong. This year, she chose Quanzhou, Fujian as her New Year destination and booked a popular B&B in advance. On the first day of the Lunar New Year, the lively drumbeats woke up the ancient village of Wulin. Ms. Gu and her family put on Hanfu and hairpin headdresses to immerse themselves in the New Year customs of southern Fujian.
Northern tourists go south to escape the cold and celebrate the New Year, while southern tourists come to the north to enjoy the ice and snow. On the Tuniu platform, in addition to the Ice and Snow World, destinations such as Changbai Mountain, Yabuli, Mohe, Arctic Village, and Xuexiang also showed unprecedented popularity. Related destination group tour products were sold out in early December last year. The trend of quality travel during the Spring Festival holiday has become more obvious. Fliggy data shows that the average duration and unit booking price of travel during the Spring Festival holiday this year have increased by about 10% compared with last year. The booking volume of high-star hotels and boutique B&Bs in popular destinations has increased by more than 10% year-on-year. 1 times.
More inbound and outbound tourists traveling in both directions
Chinese tourists have once again made the Spring Festival a peak travel season around the world. Tromso, a city in northern Norway located within the Arctic Circle, is the northernmost city in the world. It welcomes many Chinese tourists during the Spring Festival holiday.
Unilateral visa exemption for many countries, mutual visa exemption with "Singapore, Malaysia and Thailand", launch of a series of inbound tourism facilitation measures, and many favorable measures to attract Chinese and foreign tourists to "go in both directions". Ctrip data shows that this year’s Spring Festival outbound and inbound travel orders have exceeded those of the same period in 2019, especially inbound travel, which has increased by 48% compared with 2019.
On various travel platforms, Singapore, Malaysia and Thailand, the three latest visa-free countries, have seen significant growth in travel bookings during the Spring Festival holiday. Chinese tourists can be seen everywhere in Singapore, Malaysia and Thailand, which is full of Chinese New Year flavor. Wearing short-sleeved shirts to visit temple fairs and watch performances makes them feel friendly and novel. While Chinese tourists overseas are enjoying the flavor of the New Year, many foreign tourists also come to China to appreciate Chinese culture. The effects of China's unilateral visa-free policy are showing, and tourists from France, Germany, Italy, the Netherlands, Spain, Malaysia, Singapore and other new countries that can enter China without visas have increased significantly.
Ctrip Research Institute said that starting from the Spring Festival, inbound and outbound tourism will enter the fast lane of recovery, and the inbound and outbound tourism supply chain will accelerate its repair. The "China Outbound Tourism Development Report (2023-2024)" recently released by the China Tourism Academy shows that as China's tourism market momentum and residents' willingness to travel abroad increase, the pace of international tourism recovery is expected to accelerate significantly. (Beijing Daily)